Auflistung nach Autor:in "Ackermann, Raphael"

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Determining Key Terminology for a Marketing Campaign
(Hochschule für Wirtschaft FHNW, 2023) Ackermann, Raphael; Jevremovic, Filip; Kondova, Galia; Codos Foundation, Zug
Recent years have seen increasing interest in sustainability and blockchain. However, much of the world’s population remains unfamiliar with these topics. To bridge this gap, the authors conducted an online survey and expert interviews. The thesis aims to grasp how the target audience views keywords like Blockchain, Crypto, Web3, Sustainable Commute, CO₂ Avoidance and Reduction, and Proof of Sustainability. Ultimately, the authors aim to answer the following research question: “How do individuals aged 18–35 respond to and perceive keywords related to sustainability, blockchain, and crypto?"
11 - Studentische Arbeit
Inbound Marketing Concept for Trown Partners AG
(Hochschule für Wirtschaft FHNW, 2022) Schaad, Patrick; Jevremovic, Filip; Ackermann, Raphael; Müller, Rafael; Suntheralingam, Sujeethan; Nguyen, Phuong; Gnocchi, Aldo; Trown Partners AG, Zürich
Trown gained ownership of the already registered domain nachfolgeregelung.ch. They were looking for a strategy on how to make use of the website most effectively. The project team has taken on the task of developing an inbound marketing concept, thus covering Trown's back and allowing the firm to concentrate on its operational activities. The objective was to build and propose a concept that demonstrates how nachfol-geregelung.ch may be used as a content mediator and how inbound marketing tools can be used to gain new clients.
11 - Studentische Arbeit