Auflistung nach Autor:in "Ait Chaf, Tarik"

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Employee Value Proposition
(Hochschule für Wirtschaft FHNW, 2019) Ait Chaf, Tarik; Frigg, Daniel; Kipfer, Nieleti; Penfold, Sam; Sucic, Antonia; Grau, Renate; Magnolia International Ltd., Münchenstein
The company Magnolia International Ltd. is a Swiss software company, located in Münchenstein, Basel. Starting their business in 1997, they have become an influential company in the area of web content management and have been included in the section “Niche player” of Gartner’s Magic Quadrant 2019, and thus competes against organizations such as Adobe, Sitecore, Oracle, Kentico and Bloomreach (Gartner, 2019). With this rapid growth, the initial start-up culture might need to be adapted to be able to stem the predicted growth, without losing the entrepreneurial spirit that prevailed in the company ever since its foundation. The company Magnolia therefore asked us to propose a suitable Employee Value Proposition (EVP), which is said to be the promise an employer gives to its current and potential employees in terms of what to expect when working in this organization. Furthermore, we were asked to show, how this developed EVP can be promoted in different channels. Both of these research tasks can be found within the research fields of Human Resource Management and Marketing. A third research task was to propose possible corporate values, and the fourth research task should include any other improvements that we can suggest, based on any of our findings throughout the course of this project.
11 - Studentische Arbeit
SEO Marketing Strategy / Campaign
(Hochschule für Wirtschaft FHNW, 2020) Ait Chaf, Tarik; Penfold, Sam; Dalla Vecchia, Martina; Event Token AG, Schlieren, Zürich
Event Token AG is a Swiss event companion company in Schlieren, which created a digitized all-in-one software solution for organising and attending events to increase revenue and adapt business models to digitalization. Due to its young nature, its website displays low rankings and generates few traffic. To attract potential business partners, Event Token wishes to appear on the first search result ranks when users search for events or services. Therefore, the company requested conducting a Search Engine Optimisation (SEO) strategy and campaign to improve the online visibility.
11 - Studentische Arbeit