SEO Marketing Strategy / Campaign
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Event Token AG, Schlieren, Zürich
Abstract
Event Token AG is a Swiss event companion company in Schlieren, which created a digitized all-in-one software solution for organising and attending events to increase revenue and adapt business models to digitalization.
Due to its young nature, its website displays low rankings and generates few traffic. To attract potential business partners, Event Token wishes to appear on the first search result ranks when users search for events or services.
Therefore, the company requested conducting a Search Engine Optimisation (SEO) strategy and campaign to improve the online visibility.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
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Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Ait Chaf, T., & Penfold, S. (2020). SEO Marketing Strategy / Campaign [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39632