Auflistung nach Autor:in "Cantoni, Lorenzo"

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Better: Digital media can make tourism experiences at heritage destinations better
(Edward Elgar Publishing, 2022) Garbani-Nerini, Elide; Korkut, Safak; De Ascaniis, Silvia; De Ascaniis, Silvia; Cantoni, Lorenzo
Digital media offer incredible opportunities to enhance tourists' experiences, supporting their decision-making process and enlarging their discovering possibilities at any level and at any stage of the trip. In this chapter, we focus on the contribution of digital media to tourism at heritage sites and we present how, by connecting the physical with the digital world, some of the recent technological developments can be used to enhance visitors' experiences either in terms of (additional) products and services offered (e.g. reconstruction of destroyed parts of a site, direct access to information about the site) or with respect to the modalities in which these products and services are consumed and accessed (e.g. via audio-recordings downloadable on place, by playing a digital game about the site). More specifically, some digital tools, namely smartphones, QR codes and augmented reality, are presented, as well as a digital mode, gamification. At the end of the chapter, the concept of smart destinations is introduced to illustrate how these different technological improvements, together with big data elaboration, can favour the implementation of economic, territorial and social measures to enhance the tourism experience at the destination level, increasing its accessibility, sustainability and efficiency.
04A - Beitrag Sammelband
Investigating the effects of headset-based Virtual Reality against desktop-based video experience in a long-term comparative study
(2018) Korkut, Safak; Marchiori, Elena; Cantoni, Lorenzo
The research objective of this study is to investigate what are the effects of Virtual Reality (VR) experiences compared to other digital channels over time. This research line deals with the concept of consequences of VR (Jung and tom Dieck, 2018), intended as the investigation of users’ perceptions generated by the exposure to VR contents. That is, attitude change and behavioral responses such as intention to visit (Tussyadiah et al., 2018, Marchiori et al., 2018); VR effects for marketing and promotions, sales and distribution (Gibson & O'Rawe, 2018; Huang et al., 2016; Moorhouse et al., 2018; Williams & Hobson, 1995); additional revenue generation (Radde, 2017; Tromp, 2017); as well as sustainability and the preservation of heritage (Guttentag, 2010; Williams, 2006).
06 - Präsentation
User experience and usability: the case of augmented reality
(Springer, 2020) Korkut, Safak; Mele, Emanuele; Cantoni, Lorenzo; Xiang, Zheng; Fuchs, Matthias; Gretzel, Ulrike; Höpken, Wolfram
User experience and design are central factors in information and communication technologies, determining the use and success of adoption of any tourism application. These issues are tackled within the so-called “usability” tests, which provide multiple ways of investigating whether an application is usable to visitors within specific contexts of interest. With the aim of providing both tourism scholars and practitioners with an original overview on the topic of usability, this book chapter will take the case of augmented reality (AR) applications from an online communication perspective. First, we provide an overview on usability analysis and web analytics, also illustrating how data from actual uses can provide information on the risks involved with the use of an application. Second, we present a collection of AR studies, positioning them in relationship with usability analysis and related challenges. Lastly, future research trends, including the concept of gamification and replayability, are outlined in the conclusion.
04A - Beitrag Sammelband