Auflistung nach Autor:in "Frigg, Daniel"

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  • Kein Vorschaubild vorhanden
    Publikation
    Employee Value Proposition
    (Hochschule für Wirtschaft FHNW, 2019) Ait Chaf, Tarik; Frigg, Daniel; Kipfer, Nieleti; Penfold, Sam; Sucic, Antonia; Grau, Renate; Magnolia International Ltd., Münchenstein
    The company Magnolia International Ltd. is a Swiss software company, located in Münchenstein, Basel. Starting their business in 1997, they have become an influential company in the area of web content management and have been included in the section “Niche player” of Gartner’s Magic Quadrant 2019, and thus competes against organizations such as Adobe, Sitecore, Oracle, Kentico and Bloomreach (Gartner, 2019). With this rapid growth, the initial start-up culture might need to be adapted to be able to stem the predicted growth, without losing the entrepreneurial spirit that prevailed in the company ever since its foundation. The company Magnolia therefore asked us to propose a suitable Employee Value Proposition (EVP), which is said to be the promise an employer gives to its current and potential employees in terms of what to expect when working in this organization. Furthermore, we were asked to show, how this developed EVP can be promoted in different channels. Both of these research tasks can be found within the research fields of Human Resource Management and Marketing. A third research task was to propose possible corporate values, and the fourth research task should include any other improvements that we can suggest, based on any of our findings throughout the course of this project.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Market Analysis of 3D Printing in the MedTech Industry: Market definition of 3D printing in the MedTech Industry and subsequent formulation of a unique value proposition
    (Hochschule für Wirtschaft FHNW, 2020) Kalotay, Botond; Frigg, Daniel; Fuduric, Nikolina; Swiss m4m Center, Bettlach
    Before introducing a new product or service, it is imperative to know the market one is entering. This is especially true for the highly regulated and diverse MedTech market. Now, that the Swiss m4m Center has set up its facility and infrastructure and is looking to introduce their services into the market, the project team was tasked to perform market segmentation and to pre-pare a positioning strategy for one target segment.
    11 - Studentische Arbeit