Auflistung nach Autor:in "Marugg, Joel"

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Instant Messaging Interface
(Hochschule für Wirtschaft FHNW, 2020) Marugg, Joel; Wong, Kit; Birahjakli, M Hashem; Triebold, Timothy; Schaaf, Marc; Schwaferts, Dino; ec4u Expert Consulting (Schweiz) AG, Schindellegi
ec4u is a consulting company focusing in the area of CRM and digitization along the customer journey. ec4u is, amongst other things, providing services to its clients in the process of migrating from their old CRM systems to Salesforce. Their objective is to be able to send instant messages to customers from the Salesforce platform stack in the future. ec4u's client is considering to integrate IM Apps into Salesforce in order to use it as an additional communication channel to their customers. ec4u passed this task on to our project team in the context of the practical project.
11 - Studentische Arbeit
Towards a Data-driven Sales Forecast at Siemens Schweiz AG
(Hochschule für Wirtschaft FHNW, 2020) Marugg, Joel; Wilke, Gwendolin; Siemens Schweiz AG, Zürich
In the situation of the client, forecasting is used when it comes to sales target setting for the upcoming year. Sales figures are forecast in order to coordinate marketing activities, customer services and more. Currently, these forecasts are generated rather based on experience than data. Some difficulties have been experienced in this procedure, due to large customer groups or lack of experience.
11 - Studentische Arbeit