Auflistung nach Autor:in "Tobler, Seraina"

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  • Kein Vorschaubild vorhanden
    Publikation
    An Application of a Marketing Plan and Communication Concept on a Start-up offering Sustainable Menstrual Hygiene Products
    (Hochschule für Wirtschaft FHNW, 2021) Schaer, Sharon Alexandra; Tobler, Seraina; Schulte, Volker; Thomas Beer Treuhand GmbH, Solothurn
    The company plans to offer sustainable menstrual hygiene products and to focus on a social impact, the empowerment of all menstruating people, and community activities. Although the start-up has a clear vision and mission, there are currently no marketing or communication strategies, as the commpany is still in the business development phase. Therefore, the authors seek to understand the environment to develop marketing and communication strategies that prepare the market entry of the start-up and enable the promotion of the platform to the target groups.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    Digital Marketing Plan: An Application of the SOSTAC Marketing Model on a Swiss Start-up Company
    (Hochschule für Wirtschaft FHNW, 2020) Camenzind, Nadja; Haueter, Andrea; Paukert, Nina; Schurtenberger, Carla; Tobler, Seraina; Schibli, Olga; OwnSmartly AG, Dietikon
    This project investigates how the start-up should position itself in the Swiss market and determine the company’s target groups as well as the concerns and needs. Additionally, this paper seeks to define the Swiss start-up’s unique selling proposition and how the company should promote its products appropriately to its target group in terms of channels and content.
    11 - Studentische Arbeit