An Application of a Marketing Plan and Communication Concept on a Start-up offering Sustainable Menstrual Hygiene Products
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Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Thomas Beer Treuhand GmbH, Solothurn
Abstract
The company plans to offer sustainable menstrual hygiene products and to focus on a social impact, the empowerment of all menstruating people, and community activities. Although the start-up has a clear vision and mission, there are currently no marketing or communication strategies, as the commpany is still in the business development phase. Therefore, the authors seek to understand the environment to develop marketing and communication strategies that prepare the market entry of the start-up and enable the promotion of the platform to the target groups.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Schaer, S. A., & Tobler, S. (2021). An Application of a Marketing Plan and Communication Concept on a Start-up offering Sustainable Menstrual Hygiene Products [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41138