Master of Science

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/8204

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Autor:in: search.filters.author.Abdili, AfroditaThema: search.filters.subject.330 - Wirtschaft

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    Publikation
    Innovative business model development in the skincare industry: meeting the unique needs of customers with sensitive skin
    (Hochschule für Wirtschaft FHNW, 2023) Abdili, Afrodita; Freiburghaus, Teresa
    The goal of this master thesis is to identify and meet the unique needs of customers with sensitive skin to develop an innovative business model in the skincare industry. This thesis thereby focuses on the identification of customer needs and developing a business model canvas according to the lean approach. Developing products and services are not in scope of this thesis. This study follows a rather practical approach by showing the business development process with a lean approach.
    11 - Studentische Arbeit