Institut für Wirtschaftsinformatik
Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/66
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Ergebnisse nach Hochschule und Institut
Publikation Collaboration Platforms for Virtual Student Communities(2003) Schubert, Petra; Koch, MichaelSince its inception, the Internet has served as a virtual meeting place for people sharing common interests. These electronically supported interest groups are nowadays called Virtual Communities. Networked computers are used to support direct communication and indirect information exchange, and to provide awareness and match-making services. The use of member profiles adds a new dimension to the support of the interaction between community members. Information about the members is needed to introduce the members to each other and to empower individualized services. The paper describes the research design of two empirical platform projects, one of them carried out in Germany, the other one in German-speaking Switzerland. Both projects are targeted at students and their respective needs for information, interaction and exchange.04B - Beitrag KonferenzschriftPublikation From Mass Customization to Collaborative Customer Co-Design(2004) Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, KathrinUsing electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.04B - Beitrag Konferenzschrift