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Publikation Das Projekt Arbeitswelt 4.0/New Work. So machen Sie Ihr Unternehmen und Ihre Mitarbeitenden fit für die Zukunft: In 15 Schritten erfolgreich in die Arbeitswelt 4.0(Fachhochschule Nordwestschweiz FHNW, 2020) Peter, Marc K.05 - Forschungs- oder ArbeitsberichtPublikation Assessing the quality and impact of eHealth tools: systematic literature review and narrative synthesis(JMIR Publications, 2023) Jacob, Christine; Lindeque, Johan Paul; Klein, Alexander; Ivory, Chris; Heuss, Sabina; Peter, Marc K.Background: Technological advancements have opened the path for many technology providers to easily develop and introduce eHealth tools to the public. The use of these tools is increasingly recognized as a critical quality driver in health care; however, choosing a quality tool from the myriad of tools available for a specific health need does not come without challenges. Objective: This review aimed to systematically investigate the literature to understand the different approaches and criteria used to assess the quality and impact of eHealth tools by considering sociotechnical factors (from technical, social, and organizational perspectives). Methods: A structured search was completed following the participants, intervention, comparators, and outcomes framework. We searched the PubMed, Cochrane, Web of Science, Scopus, and ProQuest databases for studies published between January 2012 and January 2022 in English, which yielded 675 results, of which 40 (5.9%) studies met the inclusion criteria. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and the Cochrane Handbook for Systematic Reviews of Interventions were followed to ensure a systematic process. Extracted data were analyzed using NVivo (QSR International), with a thematic analysis and narrative synthesis of emergent themes. Results: Similar measures from the different papers, frameworks, and initiatives were aggregated into 36 unique criteria grouped into 13 clusters. Using the sociotechnical approach, we classified the relevant criteria into technical, social, and organizational assessment criteria. Technical assessment criteria were grouped into 5 clusters: technical aspects, functionality, content, data management, and design. Social assessment criteria were grouped into 4 clusters: human centricity, health outcomes, visible popularity metrics, and social aspects. Organizational assessment criteria were grouped into 4 clusters: sustainability and scalability, health care organization, health care context, and developer. Conclusions: This review builds on the growing body of research that investigates the criteria used to assess the quality and impact of eHealth tools and highlights the complexity and challenges facing these initiatives. It demonstrates that there is no single framework that is used uniformly to assess the quality and impact of eHealth tools. It also highlights the need for a more comprehensive approach that balances the social, organizational, and technical assessment criteria in a way that reflects the complexity and interdependence of the health care ecosystem and is aligned with the factors affecting users’ adoption to ensure uptake and adherence in the long term.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation FDI motives and city location preferences in the automotive and commercial banking industries(Emerald, 2023) Danes, Dan; van Eijck, Patrick; Lindeque, Johan Paul; Meyer, Mona; Peter, Marc K.Cities remain an understudied unit of analysis for understanding the motives of multinational enterprises’ (MNE) foreign direct investment (FDI), with subnational locations in International Business (IB) research to date predominantly captured via the phenomenon of agglomeration. As regional integration projects, such as the European Union and to a lesser degree NAFTA, increasingly reduce the importance of national institutional environments, this paper argues regional and subnational levels become more important for studying MNE location choice. A qualitative deductive bottom-up multiple-case study research design is adopted to study the city location choices and FDI motives of six automotive and six commercial banking companies. These purposefully sampled manufacturing and service MNEs have different home countries and regional orientations. Data on their foreign investments across the ex-tended Triad of Europe, North America and Asia-Pacific were collected for the time period of 2000-2021. Findings suggest that different classes of city tend to attract specific types of FDI and that these patterns might vary across sectors and be influenced by the regional strategic orientations of MNEs. Industry specific findings reveal the importance of related and support industries and partners in a city location for the automotive MNEs, while the commercial banks seek investment opportunities in cities that allow acquisition targets that have an attractive customer based and will improve their local market knowledge. The findings provide evidence in support of MNEs in manufacturing and service industries perceiving the attractiveness of three city types in different ways across the Triad regions.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation The evolving approach to strategic corporate foresight at Swiss bank PostFinance in the age of digital transformation(Palgrave Macmillan, 2019) Peter, Marc K.; Schreiber, Deborah A.; Berge, Zane L.There are numerous advantages to adopting a foresight-centric approach to strategy management. In addition to formal output from the process, PF has shown that there is a strong link between foresight and innovation as a foresight-centric planning process, which reflects more open debate and reveals more divergent scenarios for consideration. Through the open conversations (i.e., community-of-practice), employees are more willing to present and debate ideas across all levels of the organization, in turn re-energizing strategic debate and supporting innovation. Quantifiable output from foresight in 2005/2006 includes the development of two scenario-based future “worlds”. The executive team acknowledged that these are the two scenarios which are used as a basis to test the bank’s strategic plans and organization’s readiness for change. After long debates and many workshops, management defined a list of actions required under each scenario, but decided to implement the changes required to prepare for the “convenience” world.04A - Beitrag SammelbandPublikation Geschäftsmodellinnovationen in Unternehmenswettbewerben(Hochschule für Wirtschaft FHNW, 2021) Philippi, Stefan; von Büren, Deborah; Peter, Marc K.04A - Beitrag SammelbandPublikation Die Digitale Transformation. Handlungsfelder und Projekte aus der Schweiz & England(2018) Peter, Marc K.06 - PräsentationPublikation Search Engine Optimisation: Geklickt wird, was gefunden wird(Beobachter-Edition, 2020) Griesser, Simone; Zachlod, Cécile; Peter, Marc K.; Niedermann, André04A - Beitrag SammelbandPublikation Now you see me: a quantitative study on the effects of ad blocker usage on users’ brand perception(Springer, 2021) Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire; Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanović, ZoricaAn increasing amount of Web users is turning to ad blockers to avoid ads, which Web users perceive as annoying, an invasion of privacy, or as slackening their Web experience. Ad blocker users still encounter online advertising on their Web journey although using ad blockers. While there has been significant research into factors driving ad blocker adoption, the effects of online advertising on brand perception for ad blocker users are not well understood. To approach this white space, we conduct an online survey. We build two groups, ad blocker users and non-users. We then check for significant differences in likeability toward and perceived positive image of the brands the groups saw online ads. In our analysis, we did not find any significant difference neither in the first nor in the second variable between ad blocker users and non-users for when they see online advertising. We conclude that ad blocker users remain interesting targets for advertisers.04B - Beitrag KonferenzschriftPublikation Das Digital Marketing Toolkit: Eine Literaturübersicht zur Identifizierung von digitalen Marketingkanälen und -plattformen(Springer, 2023) Peter, Marc K.; Dalla Vecchia, Martina; Dornberger, RolfDie digitale Transformation, die durch technologische Fortschritte und veränderte Kundenbedürfnisse vorangetrieben wird, stimuliert die Nutzung des digitalen Marketings. 11 % der Schweizer Unternehmen betrachten digitales Marketing als einen wichtigen Investitionsbereich im Rahmen ihrer Gesamtstrategie für die digitale Transformation, wobei mehr als ein Drittel der Schweizer Unternehmen derzeit in neue Vertriebs- und Marketinginstrumente investiert. Leider gibt es Umsetzungslücken zwischen Schweizer Klein- und Mittelunternehmen (KMU) und Großunternehmen (GU). Kurz gesagt, die KMU hinken den GU hinterher und nutzen im Allgemeinen deutlich weniger digitalen Marketing-Tools, -Kanäle und -Plattformen. Zu den Hindernissen, die KMU davon abhalten, mehr digitale Marketinginstrumente einzusetzen, gehören kulturelle Veränderungen, begrenzte Ressourcen/hohe Kosten, Technologie und Fachwissen. Ziel dieses Kapitels ist es, die Wissenslücke zu schließen und KMU auf der Grundlage einer Literaturübersicht einen Überblick über die wichtigsten digitalen Marketinginstrumente zu geben, um die Chancen der digitalen Technologie im Marketingbereich zu nutzen und den Abstand zu GU zu verringern. Bei der Literaturrecherche wurden neunzehn relevante Artikel ermittelt. Diese Artikel enthalten 162 Zitate von Tools, Kanälen, Plattformen und Methoden, die von KMU genutzt werden können, um die Wissenslücke zu schließen und so die Vorteile eines neuen, digitalen Marketingportfolios zu nutzen. Die vierundzwanzig individuellen digitalen Marketinginstrumente werden auf der Grundlage einer vergleichenden Analyse vorgestellt, wobei die elf am häufigsten zitierten Instrumente definiert und beschrieben werden. Es wurde Potenzial für die weitere Forschung identifiziert.04A - Beitrag SammelbandPublikation The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms(Springer, 2020) Peter, Marc K.; Dalla Vecchia, Martina; Dornberger, RolfDigital transformation, driven by technological advances and changing customer requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard digitalmarketing as a key investment area as part of their overall digital transformation strategy, with over one third of Swiss organizations currently investing in new sales and marketing tools. Unfortunately, there are implementation gaps between Swiss small and medium-sized enterprises (SME) and large enterprises (LE). In short, SME are lagging behind LE and generally do not use digitalmarketing tools, channels, and platforms. Barriers that prevent SME from adopting higher digital marketing tools are cultural change, limited resources/high costs, technology, and expertise. The objective of this study is to close the knowledge gap and provide SME with an overview of the most important digital marketing tools based on a literature review in order to leverage the opportunity of digital technology in the marketing discipline and reduce the distance to LE. The literature review identified nineteen relevant articles. These articles include 162 citations of tools, channels, platforms, and methods, which can be used by SME to close the knowledge gap and thus take advantage of a new, digital marketing portfolio. The twenty-four unique digitalmarketing tools are presented based on a comparative analysis, with the eleven most often cited tools being defined and described. Potential for further research was identified.04A - Beitrag Sammelband