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Publikation Künstliche Intelligenz in der digitalen Markenführung. Entwicklung einer KI-unterstützten Markenstrategie und deren exemplarischer Umsetzung(Hochschule für Wirtschaft FHNW, 01.12.2024) Moser, Harriet; Casanova, MarcoDie digitale Transformation durch künstliche Intelligenz (KI) stellt Bildungsinstitute vor strategische Herausforderungen. Diese Studie untersucht am Beispiel des Coachingzentrums die systematische Integration von KI in die Markenführung. Die Arbeit zeigt, dass Bildungsanbieter wie das Coachingzentrum in der KI-Integration noch am Anfang stehen und skizziert eine Strategie, um KI-Technologien strategisch und ganzheitlich einzusetzen. Die vorgeschlagene KI-gestützte Markenstrategie zielt auf die Optimierung von Content-Erstellung und Suchmaschinenoptimierung ab, um Markenwahrnehmung und Wettbewerbsfähigkeit zu verbessern. Die Studie leistet einen wissenschaftlichen Beitrag zur strategischen KI-Integration in Bildungsorganisationen und verdeutlicht das Potenzial gezielter digitaler Transformationsprozesse für kleine Bildungsinstitute. Die Ergebnisse der Arbeit leisten einen Beitrag zur Diskussion über die Rolle von KI in Bildungsmarken und ermutigen Bildungseinrichtungen, KI reflektiert und innovativ zu nutzen, um gesellschaftlichen und wirtschaftlichen Mehrwert zu schaffen.11 - Studentische ArbeitPublikation Speeding up, slowing down. Language, temporality and the constitution of migrant workers as labour force(Routledge, 2021) Del Percio, AlfonsoThis article offers an original ethnographic documentation of employability schemes targeting migrants in contemporary Italy. It argues that analysts’ current theorisations of time and space compression do not help us understand the multiple temporalities that migrants are subjected to when crossing borders, including those of labour market regimes. This ethnographic account is informed by a scholarship of migration that has extensively documented how the acceleration of movement and access to language, citizenship or work co-exist with experiences of waiting, elongation, withdrawal and delay – processes that complicate our understanding of the temporal regimes migrants are subjected to. Through a thick documentation of the experiences of unemployed migrants, job counsellors and other social actors in employability programmes in Rome, this article argues that both speeding up and slowing down are technologies of temporal management, including time–space compression, elongation and partitioning. These technologies regulate the time and speed of migrants’ incorporation into the labour market and allow the performance of processes of differential inclusion.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Success factors of deep tech incubators. A qualitative study(2024) Meyer, Dario; Colonna, Francesco; Meyer, Rolf; Buisine, StéphanieDeep tech start-ups, characterized by their focus on groundbreaking technologies and scientific advancements, face unique challenges that demand specialized support systems for their development and market entry. This paper presents a qualitative analysis based on ten interviews with managers of deep tech incubators, exploring the services offered, critical success factors, challenges and anticipated future changes. The services provided by incubators are comprehensive, ranging from technical and business mentorship to assistance in regulatory processes and access to financial resources. The study identifies that the success of deep tech incubators depends on customized support for start-ups, access to expertise and facilities, and a strong ecosystem and community network. Customized support ensures that the unique needs of each start-up are met, while access to technical resources and a vibrant network facilitates innovation and growth. Challenges such as cultural and mindset differences, operational difficulties, and regulatory navigation underscore the complex landscape in which these incubators operate. Anticipated changes within the next few years include a shift in investment focus towards projects with significant societal impact, an increase in international collaboration, and a deeper recognition of deep tech's role in solving global challenges. This paper contributes to the understanding of deep tech incubation, highlighting the support required to foster innovation in this sector. The insights from this study can inform policymakers, investors, and managers of deep tech incubators on fostering a conducive environment for innovation and growth in the deep tech sector.04B - Beitrag KonferenzschriftPublikation Genealogies of reflexivity. Register formations and the making of affective workers(De Gruyter, 2022) Del Percio, AlfonsoHow has the ability to express reflexivity, including regulating affect, come to be part of the bundled self that workers are required to be? This paper offers a rigorous genealogical analysis of the multiple histories of knowledge and power that have informed the emergence and shaping of ‘reflexive registers,’ or socially typified ways of speaking and reflecting about oneself that stand for morally marked models of selfhood. It takes as a starting-point programs documented in my ethnography of employability programs in London, UK where workers of all sorts are asked to learn to examine their personalities and to express their feelings. It then draws on original historiographical and ethnographic data that allows documentation of the logics and circumstances informing the emergence and development of reflexivity as a resource for employability. It argues for an interdisciplinary understanding of reflexivity and its communicability that theorises the workers as products of history, capital, and affect.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Emigration and start-up setting. New Russian and Ukranian intelligentsia in a historical perspective(Springer Cham, 2024) Schulte, Volker; Hinz, Andreas; Verkuil, Arie HansThe article describes Russian and Ukrainian entrepreneurs working abroad. According to interviews there is no exchange of entrepreneurs for cooperation of both countries.The article describes the boundaries and challenges of making business abroad.04A - Beitrag SammelbandPublikation Familiarity, use, and perception of AI-powered tools in higher education(ToKnowPress, 2024) Nikoulina, Anya; Caroni, Anna; Dermol, ValerijPurpose: AI-powered tools and the use of these tools for teaching and learning have grown exponentially. While there are several studies that examine students' use of AI tools for learning, the results are inconclusive. The purpose of this study is to gain a better understanding of students' familiarity and use of various AI-powered tools for learning, and to gain greater insight into students' perspectives on the benefits and risks of using AI-powered tools in educational settings. Study design/methodology/approach: The study deployed a survey to understand and compare the degree of familiarity and use of AI-powered tools among first and final-year university students. Additionally, several questions focused specifically on students' concerns regarding the use of AI in their studies. Findings: Results indicate that first-year students exhibited a higher level of familiarity with AI tools prior to the start of their studies, while final-year students demonstrated a deeper and more diverse usage of these technologies. Despite concerns raised, the study does not conclusively support negative impacts on student engagement or development of critical thinking skills. While the study indicated that students are well aware of the general limitations of AI use, they did feel not well supported nor informed as to how AI-powered tools can be used within their studies and have expressed the need for greater support and guidance from the university. Originality/value: Research findings have significant implications for educational institutions and policymakers as they strive to leverage AI effectively to enhance the learning experience while addressing concerns and preferences in this rapidly evolving educational environment.04B - Beitrag KonferenzschriftPublikation 04B - Beitrag KonferenzschriftPublikation The role of public funding agencies for startup promotion. An international comparison(Springer Cham, 2024) Schulte, Volker; Birkenmeier, Beat; Verkuil, Arie HansThe article describes start-up promotion policies of governments in an international comparison. It analyses the advantages and disadvantages of subsidies for start-ups.04A - Beitrag SammelbandPublikation Epilogue. Bridging past to future - small analogy of economic crises(Springer Cham, 2024) Schulte, Volker; Köhle, Ivan; Verkuil, Arie HansThe article describes economic crises from Diocletian, to pre-modern and modern crises during industrialization and the way to find out of it.04A - Beitrag SammelbandPublikation Piloting innovative forms of nature-based learning in business schools. Shifting mindsets for regenerative futures and business models to emerge(Mondragon Unibertsitatea, 2024) Wyss, Ananda; von Kutzschenbach, Michael; Hoveskog, Maya; Tell, Joakim; Khitous, Fatima; Norris, Nicole04B - Beitrag Konferenzschrift