Hochschule für Gestaltung und Kunst Basel FHNW
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Publikation Images influencing images: How pictorial context affects the emotional interpretation of art photographs.(2023) Reymond, Claire; Vornhagen, Jan B.; Pewlowski, Matthew; Opwis, Klaus; Mekler, Eilsa D.Images are never seen in isolation. Instead, they are perceived within a spatial and temporal tapestry of neighboring images. What impact do other images have on our emotional response toward a particular image? Answers to this basic question have vital implications for a range of fields—especially for visual communication and for curating art, where resources are invested in arranging images within a visual context. Previous studies have provided mixed results, suggesting that juxtaposed images may lead to contrast or assimilation processes increasing and decreasing our liking of an image. But how specific image features in neighboring images (image’s ambiguity or formal similarities between images) modulate our affective interpretation of an image has almost never been explored. In Study 1, we compared the emotion perceived in art photographs (“target” images) when displayed on their own versus when displayed in juxtaposition with negatively or positively valenced nonart (“context”) images. Additionally, we analyzed the influence of the artwork’s perceived ambiguity. In Study 2, we examined the effect of the perceiver’s expertise and the formal similarity between the images on the rated valence of the target image. Our results show that the emotion perceived in the artwork contrasted away from or assimilated toward the valence perceived in the context image depending on which evaluative dimension was activated. Moreover, the influence of negative contextual material on the target image’s valence was more pronounced. We conclude by saying that the evaluative dimension is part of the pictorial context that influences the affective interpretation of an image. (PsycInfo Database Record (c) 2023 APA, all rights reserved)01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Othmar Eder - Geborgenes(Naturmuseum Frauenfeld, 08/2024) Hollaus, Invar Torre; Hannes Geisser04A - Beitrag SammelbandPublikation Barbara Schnetzler im Kloster Schönthal - Einen Ort schaffen(Stiftung Kloster Schönthal, 09/2024) Hollaus, Invar Torre; John Schmid, Barbara Schnetzler04A - Beitrag SammelbandPublikation Maschinelles Lernen(transcript, 16.08.2024) Schubbach, Arno; Arnold, Florian; Bernhardt, Johannes C.; Feige, Daniel Martin; Schröter, Christian04A - Beitrag SammelbandPublikation Intuitive Access to Oral History Video (The Pellaton Experience)(08.02.2024) Frei, Lena; Serra, BéréniceThe Pellaton Experience, a specialized web portal for dance research, was developed by the Institute Digital Communication Environments (IDCE) at HGK Basel FHNW in collaboration with the SAPA Foundation (Swiss Archive of Performing Arts). The SAPA Foundation's archive houses interviews, dance notations, video recordings, and reviews, offering a comprehensive view of the Swiss dance scene. Recent emphasis on the "oral history" research method resulted in a substantial collection of audiovisual data, posing the challenge of making this unique content accessible to diverse audiences, leading to the creation of the Pellaton Experience project. The lecture will explore how the research project strategically presents archival materials from oral history interview series, aiming for a comprehensive understanding of the discussed topics. This effort was made possible through collaboration with an interdisciplinary team, including experts in video/media, art history, and IT (SAPA), as well as professionals in graphic design, project management, game design, and architecture (HGK Basel FHNW). Key research questions focus on user interface and user experience design, aiming to optimize scenarios like "expert search" and "uncoordinated browsing" to enhance the overall choreographic experience. The project strives to provide innovative solutions to improve accessibility and deepen the understanding of the rich history within the SAPA Foundation's archives. Consequently, we will delve into specific aspects of this interface while also establishing broader connections with themes such as digital archives, dance documentation, oral history, gesture in dance, and design.06 - PräsentationPublikation Defying the limits of the plane: Two-dimensional space and its consequences in the search for the order of nature(Intellect, 01.04.2015) López Grüninger, PalomaThe discussion about the order of nature holds a central position in the History of Biological Science. It reached its culmination between the mid-eighteenth and the late nineteenth century, when new knowledge forced a rearrangement of existing thought patterns to adapt them to the recently discovered complexity. Not only different concepts about the relationships among organisms were superseding one another, but also images, as a variety of structures were used to visually display these ideas. Each of these visualizations, usually described as ladders, maps, networks and trees, developed a particular, individual formal language, generating a unique and fascinating collection of graphical examples. This formal variability is a product of the changing ideas about nature, about its origins, and even about the position attributed to human beings within it. However, it is also the result of the authors’ struggle with the drawing space in which this order was to be inscribed. By studying the history of the illustration of the order of nature from the perspective of applied image production, by analysing the strategies their authors used to visually express their ideas, the graphical elements they employed, in summary, the visual choices they made, much can be learnt about the visual medium itself, its specificity, its possibilities, its power. Using this approach, the following article will show that the transition from the scala naturae to maplike or treelike structures cannot be seen exclusively as proof of an intellectual transition, as a succession of abstract ideas, but as creative attempts to solve specific spatial problems imposed by the realm of the visual.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Bruno Seitz. Aquarelle: Erkundungen zu Licht und Farbe(Tony Wuethrich Galerie, 2024) Hollaus, Invar Torre14 - AusstellungsbeitragPublikation Algorithmic experience: visualising the Instagram machine learning process for end-users(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Szlachta, Anna Maria; Reymond, Claire; Oplatek, Jiri; Zeller, LudwigAlgorithmic experience (AX) is a Human Computer Interaction concept that applies to digital products where a significant part of the end-user experience is determined by the algorithms. In other words, it is not only the quality of the interface that is relevant, but also the algorithmic processes whose result is represented by the interface. Some examples of such software products are social media platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and others. With the advancement of algorithms, machine learning and AI, the algorithmic experience that is delivered is increasingly personalised. Moreover, the tailored content means that the experience can be different for each user, depending on several factors. Digital product designers therefore face the challenge of researching with users about their algorithmic experience. However, when we speak of algorithms, we mean complex processes that are invisible to end-users. Typically, understanding algorithmic models and concepts also requires advanced mathematical or technical knowledge. So far, such research has been conducted by means of in-depth interviews, but hit many additional obstacles with, for example, the understanding of basic algorithmic vocabulary. During the thesis, it was proposed to overcome this barrier by using visualisation. Building a common ground between designers and end-users using visual language could deepen the quality of the interviews. This would enable UX researchers to provide more valuable insights to the data science team and also be responsible for shaping the algorithmic experience of the product. The popular social media platform Instagram was chosen as an example for visualisation. A series of images explored how to present the algorithmic process to non-experts. The process included not only image-making but also conversations with Instagram users in an iterative process: design – evaluation with five users during in-depth interviews – design – and next sessions with users. This made it possible to provide an interactive final visualisation that mainly focuses on inputs and outputs, elements in the algorithmic process that are familiar to users. Combined with Instagram’s familiar layout, this enabled discussion on multiple levels, not only referencing users’ own experiences of using the platform, but also learning how much and how users combine information in their mental model of the algorithm. The visual investigation also allowed for a broader consideration of privacy policies and data gathering by technology companies, and their real impact on users’ algorithmic experience. The illustrations opposite show the concepts tested during the design process. During the image-making process, an effort was attempted to combine, on the one hand, Instagram’s known layout for users and, on the other, to present what data is processed by machine learning and AI processes that determine the shape of the algorithmic experience. However, the main focus was on the input and output data in the input-black-box-output process.11 - Studentische ArbeitPublikation In between moments of emptiness in the urban transformation process. Zwischenmomente der Leere im städtischen Transformationsprozess(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Steiner, Franziska; Ahn, Jinsu; Käser, Susanne; Savic, SelenaEmpty industrial sites are frequent occurrences due to structural changes of cities. The areas and buildings left behind, initially inaccessible to the public, provide cities with new spaces. These play an important role for a future-oriented, progressive urban planning. During long processes the areas are transformed into residential, cultural or new commercial spaces. Through opening the area for the public, stories and knowledge about former uses of the industrial site disappear. Urban changes become difficult to comprehend if the process is not properly documented. As cities are in a constant flux and people adapt to new environments very quickly, it is often forgotten how it had felt or looked before. This raises the question of how urban changes can be documented, made visible and perceptible. In Basel, too, there are numerous ongoing ideas and projects for the conversion of former industrial and commercial areas. As an example of a transformation process that is still in its infancy, this master’s thesis is focused on the disused factory site "Franck-Areal" in Basel. Its emptiness offers to be explored and creates new spaces of possibilities. Inspired by the techniques of photoethnography and visual anthropology, the area is explored and documented over a period of five months. The research is mainly done through participative observation with the use of the medium photography and is used as a tool for "data collection". By looking through the camera, a different view of the environment is experienced. Through the process of photography, moments are illuminated that are only perceived through the view of the camera. Through the resulting images, moments are highlighted that will disappear with the transformation. These moments refer not only to the visually perceived, but also to a holistic, physical experience of space that is incorporated during this work. During the process of taking photographs, it is not only the sense of sight that is focused on the surroundings, but also the presence of the whole body in the space. In addition to the photographs, further material is produced during the five-month "field research". After visiting the site, personal impressions and experiences and notes from conversations are written down. A further exploration of the ‘empty space’ are the photographs and pictures from old books and archives. They contribute to overcome the physical and mental inaccessibility of the area. As a second part the images that have been created and collected are subsequently ordered, analysed and evaluated with reference to ethnographic methods. This leads to categories that indicate the symbolism of the images. They also reveal the photographer’s perspective and point of view. These indicate which motifs were perceived as important during the research. For example, they show the importance and symbolism of doors which played an essential role during the work. The resulting material is processed into a physical publication that allows the viewer to experience the place. Linked to the personal experiences during the research period, the readers go through a small section of the transformation process, from an untouchable to a space of possibility.11 - Studentische ArbeitPublikation Flowing secrets. Practice-led research on water springs in Switzerland(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Scheiwiller, Valentina; Reymond, Claire; Oplatek, Jiri; Zeller, LudwigThis master’s thesis is dedicated to the topic of water springs and their importance for us humans. Water springs have a huge importance as they feed us, rivers, lakes and oceans and thus form the basis of our lives. Yet we know surprisingly little about them, and only a quarter of the population in Switzerland has ever seen or consciously perceived a natural water spring. This work aims to use visual communication to renew and expand our relationship with water springs. It is about appreciating and making us aware of the importance and value of water as a vital element. In a western world where water is often taken for granted, it is even more important to highlight the special nature of water springs. In this thesis the visual communication has the task of bringing water springs closer to people and making them aware of how much water affects our lives. Through the use of photography and videography the aim is to create an installation that establishes a connection between people and nature. The diversity of water springs is the focus of the work. Through an installation in the room, the viewer is surrounded by water springs, guided by the sound of the water. On my numerous hikes in the Swiss mountains and the Jura, I went in search of water springs and filmed and photographed them. In the process, not only was the interest in the water springs themselves great, but also in their usage. Sometimes they were completely undiscovered and untouched, while others were heavily frequented by tourists. In the end, my attention was drawn to five water springs that showed a remarkable diversity. The theoretical part examines the importance of water springs from an ecological perspective. It looks at where water springs are located in Switzerland and their significance. In addition, philosophical theories such as “Deep Ecology” by Arne Næss are considered in order to shed light on the relationship between humans, the environment and nature. The historical significance of water springs in different religions additionally emphasizes their relevance. The motivation for this master’s thesis arose from personal interest and my own involvement with water springs. While growing up in the immediate vicinity of a natural water spring I was fascinated by the connection between nature and water. The importance of water as the most fundamental element for life and the current changes due to climate change intensified the interest in water springs and their mediation. The Unterengadin, with its unique water springs, particularly served as a source of inspiration. The aim of this master’s thesis is not to present us humans as protagonists, but to assign a protagonist role to the water spring. Through visual experiments, thought-provoking impulses are to be given to establish a new connection to water and its springs and possibly to question one’s own water consumption. The work combines abstraction and criticism of us humans and aims to establish a relationship between us and the water springs.11 - Studentische Arbeit