Hochschule für Gestaltung und Kunst Basel FHNW

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  • Kein Vorschaubild vorhanden
    Publikation
    Transfer of materiality. A method for transmission through visual communication
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Kapi, Anna; Reymond, Claire; Oplatek, Jiri; Zeller, Ludwig
    When shopping online, but also when browsing through product catalogues, we are limited to perceiving mere representations of the products without the possibility of physically touching them. It is a significantly different experience than shopping in a physical context. This thesis builds on this observation and on the question of what consequences the lack of materiality has for the corresponding media, what problems arise from this and how they can be solved through visual design possibilities. To begin, the first question to be clarified is what materiality actually is and, in particular, how a designer can conceive of it in a meaningful way. Since there are already countless impulses from other sciences, drawing inspiration from various disciplines, the approach of this work is to understand materiality in the context of design and to make this definition usable for designers. The ultimate goal is to find a way to visualize the materiality of an object. In the process, a remarkable scope for interpretation and an almost infinite variety of possibilities for implementation become apparent. However, this abundance of options also reveals a certain level of arbitrariness in the results. Consequently, the analytical approach I propose involves designing a methodology based on precise observation and examination of the object, exploring its materiality and understanding its relevance in the specific context in which it exists. By doing so, the object is grasped both in its physicality and in its role within various contexts, whether it be within an online shop or within a broader social and cultural framework. The method thus provides the framework for a transfer and makes it possible to grasp and become aware of the materiality of almost all objects in a meaningful way. To demonstrate the practicality of this approach, a case study focuses on the design of an experimental online shop in the realm of fashion design. Within the webshop three blouses with different material qualities are compared. This investigation aims to assess how the methodology can address existing challenges in e-commerce and other material-free media platforms. By applying the methodology in this context, we can explore its effectiveness and potential for enhancing the online shopping experience, providing a deeper connection to products and their material qualities. The outcome of the research aims to bridge the gap between the virtual and physical realms by exploring the possibility of transferring materiality. Establishing a methodology for understanding and visualizing materiality enriches digital experiences and overcomes the limitations imposed by the absence of physical touch. Recognizing and addressing the challenges posed by the lack of materiality allows for reimagining and enhancing the ways in which products are presented within the digital sphere. Through this exploration, I strive to create a more engaging and meaningful connection between consumers and the products they encounter in the digital landscape.
    11 - Studentische Arbeit
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    Publikation
    Fieldtalks, at the Anthropocene Campus Philadelphia
    (2017) continent, continent; Allen, Jamie
    What would a conversation with a piece of asbestos, or a piece of plastic stranded on the shore of the Schuylkill River be like? And how could a conversation transpire, between things and researchers and other things, if they landed in the same place and found for themselves a common language? Imprinted by Philadelphia’s singular industrial and technological history, the soils, water systems, and infrastructures of the Delaware Valley tell a story of the Anthropocene, the contentious and debated terminology for this new and anthropocentric geological era in which human activities have forever altered the Earth. For the Anthropocene Campus Philadelphia (ACP), continent. attempts to listen to the material utterances of sites that voice intertwined economic, technological, and political histories of The Athens of America, a city, a factory, a riverbed, a valley, an escarpment. Collaborating with researchers, activists, scientists and student groups, continent. conducts a set of field walks and discussions that gather objects, samples, sounds, stories, and conversations. We might visit former asbestos production areas at Ambler, call on the developments around Philly’s harbour and waterfront developments, check out conditions along the Schuylkill River and will perchance examine archives at the Academy of Natural Sciences, amongst other areas of interest. Brought to the APC to constitute an anthropocenic evidence locker, a sample table for the technosphere, these artifacts will provide material interfaces and witnesses in the institutional ecosystem of the campus.Inviting more human and linguistic beings to think with and through these collected materials, continent. will issue a series of recorded audio interviews, subject and objects in discussion: Fieldtalks is a continent. podcast at the Anthropocene Campus Philadelphia. Based on observations and collections of materials at symptomatic and Anthropocenic sites, continent. hosted and recorded Fieldtalks in and around the Anthropocene Campus Philadelphia. Participants were invited to think about and bring along documents, objects, artifacts, images, texts that speak to their experience of industrial activity and ecological interactions in the region. Fieldtalks, at the Anthropocene Campus Philadelphia is a collaboration the ANTHROPOCENE CAMPUS PHILADELPHIA (ACP), Scott Knowles and his students preceding the annual meeting of the Society for the History of Technology.
    06 - Präsentation