Hochschule für Gestaltung und Kunst Basel FHNW
Dauerhafte URI für den Bereichhttps://irf.fhnw.ch/handle/11654/11
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Publikation In between moments of emptiness in the urban transformation process. Zwischenmomente der Leere im städtischen Transformationsprozess(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Steiner, Franziska; Ahn, Jinsu; Käser, Susanne; Savic, SelenaEmpty industrial sites are frequent occurrences due to structural changes of cities. The areas and buildings left behind, initially inaccessible to the public, provide cities with new spaces. These play an important role for a future-oriented, progressive urban planning. During long processes the areas are transformed into residential, cultural or new commercial spaces. Through opening the area for the public, stories and knowledge about former uses of the industrial site disappear. Urban changes become difficult to comprehend if the process is not properly documented. As cities are in a constant flux and people adapt to new environments very quickly, it is often forgotten how it had felt or looked before. This raises the question of how urban changes can be documented, made visible and perceptible. In Basel, too, there are numerous ongoing ideas and projects for the conversion of former industrial and commercial areas. As an example of a transformation process that is still in its infancy, this master’s thesis is focused on the disused factory site "Franck-Areal" in Basel. Its emptiness offers to be explored and creates new spaces of possibilities. Inspired by the techniques of photoethnography and visual anthropology, the area is explored and documented over a period of five months. The research is mainly done through participative observation with the use of the medium photography and is used as a tool for "data collection". By looking through the camera, a different view of the environment is experienced. Through the process of photography, moments are illuminated that are only perceived through the view of the camera. Through the resulting images, moments are highlighted that will disappear with the transformation. These moments refer not only to the visually perceived, but also to a holistic, physical experience of space that is incorporated during this work. During the process of taking photographs, it is not only the sense of sight that is focused on the surroundings, but also the presence of the whole body in the space. In addition to the photographs, further material is produced during the five-month "field research". After visiting the site, personal impressions and experiences and notes from conversations are written down. A further exploration of the ‘empty space’ are the photographs and pictures from old books and archives. They contribute to overcome the physical and mental inaccessibility of the area. As a second part the images that have been created and collected are subsequently ordered, analysed and evaluated with reference to ethnographic methods. This leads to categories that indicate the symbolism of the images. They also reveal the photographer’s perspective and point of view. These indicate which motifs were perceived as important during the research. For example, they show the importance and symbolism of doors which played an essential role during the work. The resulting material is processed into a physical publication that allows the viewer to experience the place. Linked to the personal experiences during the research period, the readers go through a small section of the transformation process, from an untouchable to a space of possibility.11 - Studentische ArbeitPublikation Flowing secrets. Practice-led research on water springs in Switzerland(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Scheiwiller, Valentina; Reymond, Claire; Oplatek, Jiri; Zeller, LudwigThis master’s thesis is dedicated to the topic of water springs and their importance for us humans. Water springs have a huge importance as they feed us, rivers, lakes and oceans and thus form the basis of our lives. Yet we know surprisingly little about them, and only a quarter of the population in Switzerland has ever seen or consciously perceived a natural water spring. This work aims to use visual communication to renew and expand our relationship with water springs. It is about appreciating and making us aware of the importance and value of water as a vital element. In a western world where water is often taken for granted, it is even more important to highlight the special nature of water springs. In this thesis the visual communication has the task of bringing water springs closer to people and making them aware of how much water affects our lives. Through the use of photography and videography the aim is to create an installation that establishes a connection between people and nature. The diversity of water springs is the focus of the work. Through an installation in the room, the viewer is surrounded by water springs, guided by the sound of the water. On my numerous hikes in the Swiss mountains and the Jura, I went in search of water springs and filmed and photographed them. In the process, not only was the interest in the water springs themselves great, but also in their usage. Sometimes they were completely undiscovered and untouched, while others were heavily frequented by tourists. In the end, my attention was drawn to five water springs that showed a remarkable diversity. The theoretical part examines the importance of water springs from an ecological perspective. It looks at where water springs are located in Switzerland and their significance. In addition, philosophical theories such as “Deep Ecology” by Arne Næss are considered in order to shed light on the relationship between humans, the environment and nature. The historical significance of water springs in different religions additionally emphasizes their relevance. The motivation for this master’s thesis arose from personal interest and my own involvement with water springs. While growing up in the immediate vicinity of a natural water spring I was fascinated by the connection between nature and water. The importance of water as the most fundamental element for life and the current changes due to climate change intensified the interest in water springs and their mediation. The Unterengadin, with its unique water springs, particularly served as a source of inspiration. The aim of this master’s thesis is not to present us humans as protagonists, but to assign a protagonist role to the water spring. Through visual experiments, thought-provoking impulses are to be given to establish a new connection to water and its springs and possibly to question one’s own water consumption. The work combines abstraction and criticism of us humans and aims to establish a relationship between us and the water springs.11 - Studentische ArbeitPublikation Transfer of materiality. A method for transmission through visual communication(Hochschule für Gestaltung und Kunst Basel FHNW, 2023) Kapi, Anna; Reymond, Claire; Oplatek, Jiri; Zeller, LudwigWhen shopping online, but also when browsing through product catalogues, we are limited to perceiving mere representations of the products without the possibility of physically touching them. It is a significantly different experience than shopping in a physical context. This thesis builds on this observation and on the question of what consequences the lack of materiality has for the corresponding media, what problems arise from this and how they can be solved through visual design possibilities. To begin, the first question to be clarified is what materiality actually is and, in particular, how a designer can conceive of it in a meaningful way. Since there are already countless impulses from other sciences, drawing inspiration from various disciplines, the approach of this work is to understand materiality in the context of design and to make this definition usable for designers. The ultimate goal is to find a way to visualize the materiality of an object. In the process, a remarkable scope for interpretation and an almost infinite variety of possibilities for implementation become apparent. However, this abundance of options also reveals a certain level of arbitrariness in the results. Consequently, the analytical approach I propose involves designing a methodology based on precise observation and examination of the object, exploring its materiality and understanding its relevance in the specific context in which it exists. By doing so, the object is grasped both in its physicality and in its role within various contexts, whether it be within an online shop or within a broader social and cultural framework. The method thus provides the framework for a transfer and makes it possible to grasp and become aware of the materiality of almost all objects in a meaningful way. To demonstrate the practicality of this approach, a case study focuses on the design of an experimental online shop in the realm of fashion design. Within the webshop three blouses with different material qualities are compared. This investigation aims to assess how the methodology can address existing challenges in e-commerce and other material-free media platforms. By applying the methodology in this context, we can explore its effectiveness and potential for enhancing the online shopping experience, providing a deeper connection to products and their material qualities. The outcome of the research aims to bridge the gap between the virtual and physical realms by exploring the possibility of transferring materiality. Establishing a methodology for understanding and visualizing materiality enriches digital experiences and overcomes the limitations imposed by the absence of physical touch. Recognizing and addressing the challenges posed by the lack of materiality allows for reimagining and enhancing the ways in which products are presented within the digital sphere. Through this exploration, I strive to create a more engaging and meaningful connection between consumers and the products they encounter in the digital landscape.11 - Studentische Arbeit