Zachlod, Cécile
E-Mail-Adresse
Geburtsdatum
Projekt
Organisationseinheiten
Berufsbeschreibung
Nachname
Vorname
Name
Suchergebnisse
The social media monitoring process and its role in social media strategy development
2021, Zachlod, Cécile, Peter, Marc K., Martínez-López, Francisco J., López López, David
Social media marketing is an integral part of digital marketing. It requires a strategy, user generated content and technology applications. A review of the identified German literature unveiled eighteen social media strategy frameworks, of which only three included the component of social media monitoring. This is in contrast to the English literature, where social media monitoring is evidenced in a large literature review. The research analyses and describes the eighteen identified frameworks in the German literature, validates them against a generic social media strategy framework consisting of seven components/steps; and describes the underrepresented component of social media monitoring by suggesting a four-step process.
Die Digitale Transformation und Cloud-Technologien
2018-01, Peter, Marc K., Zachlod, Cécile, Laubscher, Fabienne
Search Engine Optimisation: Geklickt wird, was gefunden wird
2020, Griesser, Simone, Zachlod, Cécile, Peter, Marc K., Niedermann, André
Social Media: Schritt für Schritt zum Erfolg
2020, Dalla Vecchia, Martina, Vogel, Tanja, Zachlod, Cécile, Peter, Marc K., Niedermann, André
Social Media Marketing für KMU. Mit einem Überblick der Methoden und dem Social Media Framework im Besonderen: 1. Social Media Strategie. 2. Social Media Organisation, 3. Social Media Plattformen, 4. Social Media Publikation 5. Social Media Monitoring.