Dornberger, Rolf

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Dornberger
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Rolf
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Dornberger, Rolf

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1995 - 199912010 - 201916
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Enddatum: 2019 × Typ: 04A - Beitrag Sammelband ×

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Gerade angezeigt 1 - 10 von 17
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    Publikation
    A case study: assessing effectiveness of the augmented reality application in Augusta Raurica
    (Springer, 2019) Armingeon, Moritz; Komani, Pleurat; Zanwar, Trupti; Korkut, Safak; Dornberger, Rolf; tom Dieck, M. Claudia; Jung, Timothy [in: Augmented reality and virtual reality. The power of AR and VR for business]
    This paper aims to study and compare the augmented reality experience of two user groups at Augusta Raurica, a Roman archaeological site and an open-air museum in Switzerland. The user groups differentiated within the scope of this study digital natives and digital immigrants. The paper applies the experience economy framework for assessing the differences between the user groups. The data gathered from the surveys and analysis of selected interviews reveal that digital immigrants have better engagement with the augmented reality application of Augusta Raurica than digital natives do. The findings are supporting the debate on assisting tourism destinations to develop more engaging augmented reality content targeting both user groups.
    04A - Beitrag Sammelband
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    Publikation
    Recommendations for conducting service-dominant logic based research
    (Springer, 2019) Ehrenthal, Joachim; Gruen, Thomas W.; Hofstetter, Joerg S.; Dornberger, Rolf [in: New trends in business information systems and technology. Digital innovation and digital business transformation]
    While Service-Dominant logic (SDL) has been the basis for research publications in many journals, anecdotal evidence suggests that there is growing resistance to using SDL because some reviewers consider it to be unviable for rigorous research. As a remedy, researchers, editors, and reviewers are in need for clear criteria on what makes good quality SDL research. Our study aims to address this problem, and it examines how SDL has been successfully and unsuccessfully used in research—including methods, processes, and approaches to apply & integrate SDL in research studies—in order to determine a set of quality criteria for researchers and practitioners to better use and benefit from SDL.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Intuitive hand gestures for the interaction with information visualizations in virtual reality
    (Springer, 2019) Frey, Gabriel; Jurkschat, Arno; Korkut, Safak; Lutz, Jonas; Dornberger, Rolf; Jung, Timothy; tom Dieck, M. Claudia [in: Augmented reality and virtual reality. The power of AR and VR for business]
    The development of virtual reality provides opportunities for immersive information visualizations and therefore it is expected to facilitate the exploration and understanding of data. Hand gesture control enables intuitive interaction and thus it is suggested to amplify the level of immersion further. This paper conducts and experiment to identify a set of intuitive gestures when interacting with an information visualization. Participants are asked to provide hand gestures to given information seeking tasks in an interactive data visualization application in virtual reality that they did not know in advance. The results are analysed and findings with intuitive gestures are communicated and discussed.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Case-based reasoning for process experience
    (Springer, 2018) Martin, Andreas; Hinkelmann, Knut; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    The following chapter describes an integrated case-based reasoning (CBR) approach to process learning and experience management. This integrated CBR approach reflects domain knowledge and contextual information based on an enterprise ontology. The approach consists of a case repository, which contains experience items described using a specific case model. The case model reflects, on the one hand, the process logic, i.e. the flow of work, and on the other the business logic, which is the knowledge that can be used to achieve a result.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Innovation potential for human computer interaction domains in the digital enterprise
    (Springer, 2018) Jüngling, Stephan; Lutz, Jonas; Korkut, Safak; Jäger, Janine; Dornberger, Rolf [in: Business information systems and Technology 4.0. New trends in the age of digital change]
    This chapter summarizes a historic overview of some iconic examples of human computer interaction devices and focuses on a human computer interaction paradigm which is based more on human language. Human language is by far the most utilized means of conscious communication between humans whereas the mouse and keyboard are the dominant means to store and process information in computers. This chapter elaborates on the main challenges related to human language, as well as on ideas showing how human language, written or spoken, is embedded in different application scenarios. Built on this premise this chapter presents ideas for today’s digitalized enterprises, which seem to disregard the fact that the latest technological advancements enable different ways of interacting with computerized systems, and that current interaction methods are bound to constraints of half a century ago. Given today’s computational power, the engineers of former decades would not have had to invent intermediary interaction devices such as the mouse, if direct manipulation with touch screen or natural language processing had been possible. The possibilities for modern enterprises to overcome the restrictions of interaction devices from the past are considered.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Prototype-based research on immersive virtual reality and on self-replicating robots
    (Springer, 2018) Dornberger, Rolf; Korkut, Safak; Lutz, Jonas; Berga, Janina; Jäger, Janine; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    This chapter presents our recent research in the field of virtual reality (VR) and self-replicating robots. The unifying approach lies in the research philosophy of using consumer market gadgets, mostly developed for the gaming and entertainment business, in order to design and implement research prototypes. With the prototypes, our research aims to better understand real-world problems and derive practice-oriented solutions for them. In the field of VR, these prototypes are dedicated to identifying new business-relevant use cases in order to provide an additional benefit for business and society. A wide range of examples, such as claustrophobia treatment, financial data analysis, gesture control and voice navigation are discussed. In the field of robotics, the idea of self-replicating robots governs particular research questions. Here, the focus is on using model prototypes enriched with artificial intelligence for indoor navigation, computer vision and machine learning. Finally, the prototype-based research approach using gadgets to produce results is discussed.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Road to agile requirements engineering: lessons learned from a web app project
    (Springer, 2018) Telesko, Rainer; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    This chapter describes the research project Companion conducted at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and its relationship to the research area Agile Requirements Engineering (ARE). ARE aims to establish requirements engineering practices, which are customized for agile development methodologies such like Scrum, XP, etc. Within the Companion project a Web App was developed to promote mental health of adolescents taking their first steps into working life. The description starts by giving some key information about the project, its context, the development of the Web App and the weaknesses observed during software engineering activities. Next, classical requirements engineering and ARE are compared and specific challenges for ARE based on experiences from the industry are presented. For the challenges in ARE, specific practices have been proposed which are described together with their limitations. This chapter ends with a selection of adequate ARE practices which may increase the performance of software engineering in situations similar to the context of the Companion project.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    E-Business in the era of digital transformation
    (Springer, 2018) Leimstoll, Uwe; Dannecker, Achim; Knechtli, Hanspeter; Quade, Michael H.; Tanner, Christian; Wölfle, Ralf; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    In recent years, the development of information technology has reached a new level of evolution. It should be noted, however, that digitalization and digital transformation are not fundamentally new phenomena. A phase marked by strong digitalization, for example,was the result of the increased business use of the Internet in the early 1990s. The era of e-business began. The focus was on the digitalization of cross-company processes, which also brought new business models and interlinked value-added structures. Against the background of current developments, the question arises as to what role e-business now plays in digital transformation. The aim of this chapter is to show the current developments in e-business and their relationship to digital transformation. Following an introductory clarification of concepts and a consideration of the importance of mobile computing, the classic areas of e-business are addressed, in particular e-commerce, e-procurement and e-organization. The results show that e-business has
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Ontology-based metamodeling
    (Springer, 2018) Hinkelmann, Knut; Laurenzi, Emanuele; Martin, Andreas; Thönssen, Barbara; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    Decision makers use models to understand and analyze a situation, to compare alternatives and to find solutions. Additionally, there are systems that support decision makers through data analysis, calculation or simulation. Typically, modeling languages for humans and machine are different from each other. While humans prefer graphical or textual models, machine-interpretable models have to be represented in a formal language. This chapter describes an approach to modeling that is both cognitively adequate for humans and processable by machines. In addition, the approach supports the creation and adaptation of domain-specific modeling languages. A metamodel which is represented as a formal ontology determines the semantics of the modeling language. To create a graphical modeling language, a graphical notation can be added for each class of the ontology. Every time a new modeling element is created during modeling, an instance for the corresponding class is created in the ontology. Thus, models for humans and machines are based on the same internal representation.
    04A - Beitrag Sammelband
  • Vorschaubild nicht verfügbar
    Publikation
    Marketing automation. A project framework in support of digital transformation
    (Springer, 2018) Dalla Vecchia, Martina; Peter, Marc K.; Dornberger, Rolf [in: Business information systems and technology 4.0. New trends in the age of digital change]
    While the benefits of marketing technologies in organizations were already being discussed in the 1960s, the contemporary approach to Marketing Automation has only been in existence for a few years. This chapter addresses the digital opportunities in marketing as an important component of an organization’s digital transformation initiative. Driven by various business challenges centered around the organization’s customers and market channels, the goal of this literature review is to provide an overview of the potential applications of Marketing Automation and the growing market of available software solutions. A particular focus is set on a pragmatic best practice framework for Marketing Automation that includes all major components, ranging from strategic considerations, customer journey analysis to use cases along with data management, content marketing and channel management. While there are some simple implementation opportunities, a best practice framework will support an organization to achieve its ambitious goals. However, the opportunities for Marketing Automation are still evolving as new tools and channels come on to the market.
    04A - Beitrag Sammelband