Leimstoll, Uwe

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Uwe
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Leimstoll, Uwe

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Autor:in: Lechner, Ulrike × Thema: ERP-Systeme ×

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    Publikation
    Extending ERP Systems in SMEs into Personalized E-Commerce Applications
    (University of Bremen, Germany, 2003) Schubert, Petra; Leimstoll, Uwe; Lechner, Ulrike [in: Proceedings of the Tenth Research Symposium on Emerging Electronic Markets]
    Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personalization framework which forms the basis for the requirement analysis and the consecutive extension of ERP-II systems.
    04B - Beitrag Konferenzschrift