Lim, Leng Khim (Lynn)
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Leng Khim (Lynn)
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Lim, Leng Khim (Lynn)
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- PublikationWhat will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods(2021) Lim, Leng Khim (Lynn); Burckel, Lucas06 - Präsentation
- PublikationEvaluating the consumer adoption of wearable devices in an emerging market in Eastern Europe and a developed Western Europe(2021) Lim, Leng Khim (Lynn); Pityk, Olha06 - Präsentation
- PublikationStrategies and personal sales in pharmaceutical marketing — an overview(2019) Stros, Michael; Říha, David; Lim, Leng Khim (Lynn); Říhová, Elena; Löster, Tomáš; Pavelka, Tomáš [in: The 13th International Days of Statistics and Economics. Conference Proceedings]In pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch.04B - Beitrag Konferenzschrift