Strategies and personal sales in pharmaceutical marketing — an overview

No Thumbnail Available
Authors
Stros, Michael
Říha, David
Říhová, Elena
Author (Corporation)
Publication date
2019
Typ of student thesis
Course of study
Type
04B - Conference paper
Editor (Corporation)
Supervisor
Parent work
The 13th International Days of Statistics and Economics. Conference Proceedings
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
1447–1458
Patent number
Publisher / Publishing institution
Place of publication / Event location
Prague
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
In pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch.
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
The 13th International Days of Statistics and Economics
Exhibition start date
Exhibition end date
Conference start date
05.09.2019
Conference end date
07.09.2019
Date of the last check
ISBN
978-80-87990-18-6
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Closed
License
Citation
STROS, Michael, David ŘÍHA, Leng Khim (Lynn) LIM und Elena ŘÍHOVÁ, 2019. Strategies and personal sales in pharmaceutical marketing — an overview. In: Tomáš LÖSTER und Tomáš PAVELKA (Hrsg.), The 13th International Days of Statistics and Economics. Conference Proceedings. Prague. 2019. S. 1447–1458. ISBN 978-80-87990-18-6. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42416