Lim, Leng Khim (Lynn)

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Lim
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Leng Khim (Lynn)
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Lim, Leng Khim (Lynn)

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2018 - 20193
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Enddatum: 2019 × Anfangsdatum: 2018 ×

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  • Vorschaubild
    Publikation
    Personal sales success factors in a wealthy market environment
    (Institute of Eastern Europe and Central Asia, 2019) Stros, Michael; Říha, David; Říhová, Elena; Lim, Leng Khim (Lynn) [in: Journal of Eastern European and Central Asian Research]
    This study aimed to determine the success factors in personal sales in a wealthy market environment. For this purpose, a quasi-experimental design was formulated and the Swiss automotive market was selected. This market has some peculiarities in comparison to other markets, such as generally wealthy customers who demand fuel-efficient cars with significant horse power in the higher price range. Videos of personal sales conversations were produced and shown to the study participants for evaluation. The sales took place in the automotive sector, but the results can be transferred to other sectors. The theoretical concept of personal sales is introduced, sales theories, techniques and strategies are discussed. The different types of communication are introduced and explained. As a result, a factor analysis is conducted in order to interpret the results. The paper provides then conclusions by discussing and construing the results. Theoretical and managerial contributions and possible limitations are derived.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild nicht verfügbar
    Publikation
    Strategies and personal sales in pharmaceutical marketing — an overview
    (2019) Stros, Michael; Říha, David; Lim, Leng Khim (Lynn); Říhová, Elena; Löster, Tomáš; Pavelka, Tomáš [in: The 13th International Days of Statistics and Economics. Conference Proceedings]
    In pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Global consumer cultures and experiences of sustainable food consumption in host country
    (North American Business Press, 2018) Lim, Leng Khim (Lynn); Londob, George [in: Journal of Applied Business and Economics]
    Our research examined how subculture, micro-culture and acculturation influence sustainable food consumption of expatriates. More than fifty expatriates, retailers and sustainable labeling organizations participated in the research interviews. The research explored the depth of consumption cultural phenomenon. Expatriates had varying knowledge of sustainable food labels and its concepts in their consumption experience. Their sustainable food consumption habit, fueled by the global consumer culture, related to the triple dimensions. Integration into a new consumption was evident in the findings of economic considerations. This research provided some strategic and useful insights in responding to the needs of global consumers or expatriates.
    01A - Beitrag in wissenschaftlicher Zeitschrift