Özdemir, Feriha

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Özdemir
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Feriha
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Feriha Özdemir

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2018 - 20194
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Autor:in: Said, Christophe × Enddatum: 2019 ×

Suchergebnisse

Gerade angezeigt 1 - 4 von 4
  • Vorschaubild nicht verfügbar
    Publikation
    Developing digital service systems innovations in SME especially crafts
    (2019) Özdemir, Feriha; Said, Christophe; Strina, Giuseppe
    New digital start-ups are threatening business models of traditional service providers. Creating new service systems innovations in a digital world has reached a new dimension. Examples like Uber and Zipcar in transportation, Airbnb in hotels and hospitality or AngelList in venture capital reflect the digital disruptions that began two decades ago. Especially SME businesses in the field of crafting are facing new challenges in developing innovative service systems. The purpose of this study is to examine, exemplary in selected companies, to what extent accompanying concepts / coaching concepts for SME can be developed specifically to help crafts, to identify digitization and digitalization potentials for the company and to realize new innovative services. The focus is clearly on the transferability of these concepts to other craft SMEs to help them developing digital smart services.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    Development of service innovation – A transition to electromobility in urban but rural structured regions in Germany
    (2018) Özdemir, Feriha; Said, Christophe
    This paper presents a research project with the goal to promote the framework of service innovation for electromobility in an urban and rural structured area with a high automobile-dependency. We work with the contextual-relational approach by integrating all actors in this process. This is a networked innovation cooperation with regional companies and the city council. Changing the mobility culture takes time and is unlikely. But it becomes possible by recreating the context and framework of mobility. The major results of our field study focus on two factors: the mental approach to mobility options and the infrastructural conditions. User acceptance of electromobility is indicated to play a key role in terms of new mobility. The probability of rational justified changes is lower than raising the emotional perception by using and testing electromobility that has positive effects on its social acceptance. Users share positive contagious emotions that we know from crowd research. We call it the “coolness resp. flow factor” of electromobility. Future mobility isn't about less mobility, but rather a different way of being mobile and using different types of mobility solutions.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    Future Mobility in Case of Electro-Mobility in a German Regiopolis
    (2018) Özdemir, Feriha; Said, Christophe
    industrialized countries, is a major challenge. Electromobility is intended with a huge potential of sustainable innovation and will emerge in urban areas. Urban mobility solutions are changing and become multi-modal sharing systems which combine different mobile alternatives. Nevertheless, changing the mobility culture means changing mobility habits, practices and values and allaying fear of new things. Younger generations currently undergo a transformation towards a multi-modal sharing system and collaborative economy. Both are regarded as interventions against the automobile path-dependency (Urri 2006). The transition into electromobility is a chance for urban regions to design an environmentally friendly mobility form (German Federal Ministry of Economics and Technology 2016). This research project works with the contextual-relational approach that integrates all actors in this changing process. The goal is to design and promote a framework of electromobility in an urban area in Germany with a high automobile- dependency. This happens by a networked innovation cooperation with regional companies and the city council. The transformation of the mobility culture towards new mobility solutions happens in four separate but collaborative service development processes.
    06 - Präsentation
  • Vorschaubild nicht verfügbar
    Publikation
    Mobility Trap? – New mobility in case of electromobility in a German regiopolis
    (2018) Özdemir, Feriha; Said, Christophe
    The automobile path dependency results in a mobility trap. Development towards new mobility is a social change. This paper presents a research project with the goal of creating an electromobility framework in an urban, rural structured area with a high automobile dependency. We work with the contextual-relational to develop a service innovation process in a network of companies and the city council. Changing the mobility culture takes time and is unlikely, but becomes possible by redesigning the context of mobility. The major results of our field study focus on two central factors: the mental approach to mobility options and the infrastructural conditions. The user acceptance of electromobility plays a key role in terms of new mobility. The probability of rational justified change is lower than that of raising the emotional perception by using and testing electromobility with positive effects on its social acceptance. Users share positive emotions, as we know from crowd research.
    04B - Beitrag Konferenzschrift