Daub, Claus-Heinrich

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Claus-Heinrich
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Daub, Claus-Heinrich

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2020 - 20213
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Anfangsdatum: 2020 × Enddatum: 2023 × Typ: 01A - Beitrag in wissenschaftlicher Zeitschrift ×

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Gerade angezeigt 1 - 3 von 3
  • Vorschaubild
    Publikation
    The role of Corporate Social Responsibility in the decision-making process of consumers in Ukraine
    (Business Perspectives, 2021) Lobachevska, Ganna; Daub, Claus-Heinrich [in: Innovative Marketing]
    This paper aims to investigate the impact of Corporate Social Responsibility (CSR) of Fast Moving Consumer Goods (FMCG) companies on consumer buying behavior in the Ukrainian market. The qualitative data for this study were collected with the help of semi-structured interviews conducted with a total of 10 respondents, including 5 Ukrainian consumers (with different levels of responsible consumption adoption) and 5 CSR experts from FMCG companies located in Ukraine (both local and global; with CSR adoption level varying from low to well-developed). The data obtained for this study revealed that the level of consumer awareness about CSR in Ukraine is still low. However, the level of awareness and the actual consumption of responsible products are constantly growing. The results also show that Ukrainian consumers who already have some level of awareness about CSR perceive CSR communication as more credible when it does not originate from the company directly or is endorsed by a third party. At the same time, interviewed experts stated that to raise awareness among the wider population, FMCG companies have to communicate their CSR achievements directly and massively. Ukrainian consumers are mostly impacted by the product-related CSR type, such as bio-ingredients and sustainable packaging. Price premium for responsible products is the key factor that causes the “intention-behavior gap” in Ukraine. Practitioners from the FMCG industry in Ukraine may use the information provided by this study to shape their CSR strategies, which will allow them to cater to societal demands and, as a result, impact consumer buying behavior.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Essento insect food AG: how edible insects evolved from an infringement into a sustainable business model
    (SAGE, 2021) Daub, Claus-Heinrich; Gerhard, Carole [in: International Journal of Entrepreneurship and Innovation]
    This case tells the story of the start-up Essento, which develops, produces and markets insect-based foods, and the nascent sustainable entrepreneur behind the company. Essento contributed significantly to shaping the legal basis for the consumption of edible insects in Switzerland and rises to the challenge of creating an entirely new market and lacking customer acceptance.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Universities talk, students walk: promoting innovative sustainability projects
    (Emerald, 2020) Daub, Claus-Heinrich; Hasler, Marina; Verkuil, Arie Hans; Milow, Uta [in: International Journal of Sustainability in Higher Education]
    The paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.
    01A - Beitrag in wissenschaftlicher Zeitschrift