von Kutzschenbach, Michael

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von Kutzschenbach
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Michael
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von Kutzschenbach, Michael

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2020 - 20236
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    06 - Präsentation
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    A practical recipe for open innovation for the circular economy
    (2023) Pavlova, Pavlina; Wyss, Ananda; von Kutzschenbach, Michael; Daub, Claus-Heinrich
    The article proposes a hybrid approach that combines various design methods to organize and deliver successful open innovation ideation workshops to prototype new circular products and services. Three case studies are presented, including two intra-company collaboration workshops and a creativity and interdisciplinary workshop for students. A well-defined workshop setup structure and tools used are presented to enable practitioners to run similar workshops. The challenges and solutions developed during the case study workshops are summarized, and funding and realization details are provided. The paper emphasizes that the workshops are just the first step towards realizing circular economy solutions and further support and resources are needed to bring the ideas to fruition.
    06 - Präsentation
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    Leveraging business model innovation for sustainability. Tentative principles to support true co-creation between students and SMEs
    (LUMSA University, 2022) von Kutzschenbach, Michael; Wyss, Ananda; Hoveskog, Maya; Tell, Joakim; Michelini, Laura; Minà, Anna; Alaimo Di Loro, Pierfrancesco [in: Sustainable business model challenges. Economic recovery and digital transformation]
    Recent trends and challenges surrounding sustainability and digitalization have forced businesses to rethink their business models. Business model innovation for sustainability (BMIfS) aims to enable companies to better meet these challenges and to operate within planetary boundaries while ensuring their long-term success. Several authors have iterated the importance of co-creation and collaboration with multiple stakeholders for BMIfS. Educational settings can provide an ideal environment to engage multiple stakeholders collaboratively. However, the educational facet in supporting SMEs in meeting the challenges of BMIfS appears insufficiently addressed. In particular, the practical implementation of co-creative learning activities to strengthen students’ and businesses’ capabilities for BMIfS is weakly researched and developed. This paper contributes by addressing the challenges of true co-creation for BMIfS between students and SMEs in educational settings. Built on insights from two illustrative educational initiatives, several underlying causes for these challenges are discussed. Based on these observations and the authors’ experiences, seven tentative principles are presented to support the design of educational co-creative BMIfS with students and SMEs. For future research, the paper suggests taking design-based and longitudinal research approaches to improve education for sustainability resulting in better students’ and businesses’ capabilities for BMIfS as well as assessing its transformational impact for SMEs.
    04B - Beitrag Konferenzschrift
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    Educating for sustainability-oriented business model innovation. More collaborative, inter-, and transdisciplinary approaches with students and organizations are needed
    (ETH Zürich, 2021) Wyss, Ananda; von Kutzschenbach, Michael [in: International Transdisciplinarity Conference 2021. Creating spaces and cultivating mindsets for learning and experimentation]
    04B - Beitrag Konferenzschrift
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    06 - Präsentation
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    How to better educate for more sustainability. Entrepreneurship for sustainability in business schools
    (2020) Wyss, Ananda; von Kutzschenbach, Michael; Jonker, Jan; Faber, Niels [in: Proceedings 5th international online conference on new business models]
    With business schools as critical pillars in the entrepreneurial eco-system, this research was guided by the question of how education can be improved in business schools for students to acquire the necessary knowledge, skills, and attitudes to practice entrepreneurship for sustainability. This study emphasizes the integration of sustainability with competence-oriented pedagogical approaches that provide real-world, self-directed, and reflective learning experiences, to foster and support the move towards sustainability-oriented business models.
    04B - Beitrag Konferenzschrift