von Kutzschenbach, Michael
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- PublikationChallenging the existing approach to business model innovation for sustainability. How might a co-emergent approach to change move us beyond the “(Business) Model” paradigm(Maastricht University Press, 2023) von Kutzschenbach, Michael; Wyss, Ananda; Kerr, Iain; Frasca, Jason [in: New Business Models Conference Proceedings 2023]The Circular Economy concept has gained interest in recent times but has also received criticism for their lack of holistic and radical approaches in addressing the root of sustainability issues. Experimentation is rightly considered necessary in business model innovation for sustainability (BMIfS). However, current approaches to experimentation have limitations and biases that lead to incremental changes rather than the necessary transformative change. We contend that existing approaches to experimentation must be rooted in something other than incremental change. The focus on short-term results and existing problematic models hinders achieving greater sufficiency and regeneration. A more radical, world-making business model innovation is needed to overcome these limitations. This calls for aspirational approaches that involve an experimental, co-emergent process that embraces open-ended experimentation and co-creation with stakeholders. The concept of emergence is critical in this regard, as it requires a deliberate open-ended process to co-emerge with experiments. The concept of exaptation, borrowed from evolutionary biology, can be combined with co-emergent processes to bring about qualitative novelty and foster a more exploratory co-evolutionary approach to innovation. This radical, world-making approach to BMIfS offers a promising approach to lead to transformative change. By embracing exaptation and co-emergence, organizations can co-evolve dynamically with new possibilities and are thus better equipped to navigate the complex and ever-changing landscape of sustainability. Our research aims to develop further this co-emergent alternative for BMIfS with a context-sensitive approach based on heuristics, not rules.04B - Beitrag Konferenzschrift
- PublikationLeveraging business model innovation for sustainability. Tentative principles to support true co-creation between students and SMEs(LUMSA University, 2022) von Kutzschenbach, Michael; Wyss, Ananda; Hoveskog, Maya; Tell, Joakim; Michelini, Laura; Minà, Anna; Alaimo Di Loro, P. [in: Sustainable business model challenges. Economic recovery and digital transformation]Recent trends and challenges surrounding sustainability and digitalization have forced businesses to rethink their business models. Business model innovation for sustainability (BMIfS) aims to enable companies to better meet these challenges and to operate within planetary boundaries while ensuring their long-term success. Several authors have iterated the importance of co-creation and collaboration with multiple stakeholders for BMIfS. Educational settings can provide an ideal environment to engage multiple stakeholders collaboratively. However, the educational facet in supporting SMEs in meeting the challenges of BMIfS appears insufficiently addressed. In particular, the practical implementation of co-creative learning activities to strengthen students’ and businesses’ capabilities for BMIfS is weakly researched and developed. This paper contributes by addressing the challenges of true co-creation for BMIfS between students and SMEs in educational settings. Built on insights from two illustrative educational initiatives, several underlying causes for these challenges are discussed. Based on these observations and the authors’ experiences, seven tentative principles are presented to support the design of educational co-creative BMIfS with students and SMEs. For future research, the paper suggests taking design-based and longitudinal research approaches to improve education for sustainability resulting in better students’ and businesses’ capabilities for BMIfS as well as assessing its transformational impact for SMEs.04B - Beitrag Konferenzschrift
- PublikationCreating social impact with startup incubator programs for refugees. Using social entrepreneurship to accelerate integration(LUMSA University, 2022) Hinz, Andreas; von Kutzschenbach, Michael; Meyer, Rolf; Michelini, Laura; Minà, Anna; Alaimo Di Loro, Pierfrancesco [in: Sustainable business model challenges. Economic recovery and digital transformation]Focusing on social business model innovation at the example of startup incubator programs for refugees, this research provides insights into how such programs can create social impact. With the importance of social integration in mind, the guiding question for this work is how social entrepreneurship in the form of startup incubator programs for refugees can create social impact by addressing key challenges of integration. Based on a literature review and interviews with refugees and integration experts, it appears that challenges primarily relate to language skills, professional qualifications, psychological stress and discrimination. While conventional standardized integration programs address some of these issues, gaps remain that slow down integration. This is where startup incubators can make a difference. For instance, they offer personalized coaching and mentoring to allow for individual needs and to empower participants to develop and deploy their potential. Further, they help participants build a strong personal network in the local ecosystem. Moreover, entrepreneurial skills are developed to prepare participants for self-employment as an alternative to the difficult job search. Overall, this work illustrates that social innovation of startup incubator programs for refugees can accelerate integration and create social impact.04B - Beitrag Konferenzschrift
- PublikationEducating for sustainability-oriented business model innovation. More collaborative, inter-, and transdisciplinary approaches with students and organizations are needed(ETH Zürich, 2021) Wyss, Ananda; von Kutzschenbach, Michael [in: International Transdisciplinarity Conference 2021. Creating spaces and cultivating mindsets for learning and experimentation]04B - Beitrag Konferenzschrift
- PublikationSustainable business model innovation for society 5.0. Towards a collaborative, inter- and transdisciplinary approach with students and organizations(2021) Wyss, Ananda; Meyer, Rolf; von Kutzschenbach, Michael; Gerber, Aurona; Hinkelmann, Knut [in: Society 5.0 2021. Proceedings of the First International Conference on Society 5.0]Digital transformation and sustainability are but two developments in a society 5.0 that challenge businesses to rethink their business models. Sustainable business model innovation should enable companies to operate within planetary boundaries while ensuring their long-term success. Following a design-based approach, this action-oriented research addresses how higher education institutions can offer educational initiatives that strengthen students’ and organizations’ capabilities for sustainable business model innovation. This paper confirms and addresses the need for more research on collaborative, inter- and transdisciplinary educational approaches for sustainable business model innovation with students and organizations.04B - Beitrag Konferenzschrift
- PublikationHow to better educate for more sustainability. Entrepreneurship for sustainability in business schools(2020) Wyss, Ananda; von Kutzschenbach, Michael; Jonker, Jan; Faber, Niels [in: Proceedings 5th international online conference on new business models]With business schools as critical pillars in the entrepreneurial eco-system, this research was guided by the question of how education can be improved in business schools for students to acquire the necessary knowledge, skills, and attitudes to practice entrepreneurship for sustainability. This study emphasizes the integration of sustainability with competence-oriented pedagogical approaches that provide real-world, self-directed, and reflective learning experiences, to foster and support the move towards sustainability-oriented business models.04B - Beitrag Konferenzschrift
- PublikationCybersecurity dynamics in software development environment. What system traps do exist?(System dynamics society, 2020) Zeijlemaker, Sander; von Kutzschenbach, Michael [in: Proceedings of the 38th International Conference of the System Dynamics Society]Increasing dependency on information technology and an increasing number of cyber-attacks give rise to concerns about secure software development methods. Building system dynamics models we research and compare the structure underlying the behaviour relevant to security software developments for both agile and traditional software delivery methods. The difference between these models is related to the key characteristics of these methods, but not to the security aspects itself. Both dynamic models show similar structures to developing software and cybersecurity dynamics. Our study shows that network externalities may evoke the acceptance trap. The acceptance trap begins when insecure software is brought into production and is actively used, because if software is available, it can generate income, while further security development will cost more money. Insecure software means the software still contains vulnerabilities that can be exploited by cybercriminals in near future. In order to exploit these vulnerabilities cybercriminals will launch cyber attackers. In such situation there may be a contamination effect caused by successful attacks may evoke more cybercriminal activities. These ongoing cyber-attacks will have such an impact that more and more security improvements and incident responses are needed, which result in increasingly higher costs. As a result, less capacity will be available for future software development. The model structures suggest that more time and money spent on security testing and resolving vulnerabilities helps to avoid the acceptance trap. Similar conclusions have been formulated in the field of Internet of Things adaptation research. Further model quantification, validation, and policy evaluation should provide further insights and recommendations to resolve the acceptance trap.04B - Beitrag Konferenzschrift