Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households
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Authors
Author (Corporation)
Publication date
2016
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Type
01A - Journal article
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Parent work
Journal of Environmental Psychology
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DOI of the original publication
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Series
Series number
Volume
45
Issue / Number
Pages / Duration
66-78
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Publisher / Publishing institution
Elsevier
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Abstract
Households in Western countries are responsible for a large amount of food that is not consumed, but instead is wasted, which has large environmental impacts. To reduce this amount, we should understand the predictors of consumers' food waste. We conducted a large mail survey in Switzerland to investigate which determinants explain the self-reported amount of food waste in households. Determinants were taken from the theory of planned behaviour (TPB), as well as personal norms, knowledge, household planning habits and the good provider identity. Self-reported amounts of food waste were assessed for 11 food groups. The TPB determinants, together with the good provider identity, explained the amount of food waste well. Moreover, different predictors appeared relevant for waste in different food categories. To reduce food waste in households, interventions should focus on increasing consumers' perceived behavioural control over food waste and persuading them that they can be a good provider without wasting food.
Keywords
Consumer behaviour, Theory of planned behaviour, Good provider identity, Perceived behavioural control, Food waste
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ISBN
ISSN
0272-4944
1522-9610
1522-9610
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
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Peer review of the complete publication
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License
Citation
Visschers, V., Wickli, N., & Siegrist, M. (2016). Sorting out food waste behaviour: A survey on the motivators and barriers of self-reported amounts of food waste in households. Journal of Environmental Psychology, 45, 66–78. https://doi.org/10.1016/j.jenvp.2015.11.007