E-Commerce in Export - Distribution of Swiss Products via Foreign Webshops

Abstract

The client of this bachelor thesis has been focussing on conventional export service consulting. The company is interested in expanding its current business model into digital cross border business development. Therefore, the findings shall give the company insights into the topic of e commerce by specifically focussing on the target market side. The client intends to be a general contractor in this field with SMEs as target customers. The overall aim of this bachelor thesis is to contribute to the client’s new business model.