Leveraging AI to Enhance Startup Growth ImpactLab
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Authors
Author (Corporation)
Publication date
2025
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
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Version
Programming language
Assignee
Practice partner / Client
ImpactLab, Riggenbachstrasse 16, 4600 Olten, Switzerland
Abstract
The democratization of AI presents a transformative opportunity for early-stage startups. However, most
startups adopt AI tools tactically rather than strategically, leading to significant inefficiencies and
squandered potential. The client, ImpactLab FHNW, has a 13-stage innovation funnel for nurturing
ventures but lacked a standardized playbook to map AI capabilities to its framework. This left startups to
navigate the complex AI landscape alone, resulting in repeated mistakes and missed opportunities.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Kanouni, A. (2025). Leveraging AI to Enhance Startup Growth ImpactLab [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54831