The future primary bank relationship? Chances for the VZ Depository Bank

Abstract

The literature has shown that convenience and flexibility in fulfilling customer needs in banking are key to successful banking relationships. Further, digitalization (namely, via third parties) will enable banking ecosystems to thrive in the future and are threatening current business models. The thesis investigates the deepening of current client relationships, which are known as the Hauptbankbeziehung in German. To gain a deeper relationship, it is necessary to serve customer needs and offering the right products and services.