Market entry in India field of industrial gates and doors

No Thumbnail Available
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Technology improvements and favourable trade agreements between countries provide significant internationalisation drivers for many companies. This not only includes the big players but also the small, medium-sized companies (SMEs). Swiss SMEs are now looking beyond their borders at larger emerging markets, like India, because of high growth rates, lower costs and emerging opportunities. Market expansion can result in creating a competitive edge across borders and establishing a brand recognition around the world. Hence, the authors analysed the following issues: the market, competitors, and partners. Specifically, the thesis set a foundation for making a recommendation of whether the client should enter into the Indian market.
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
BURGDORFER, Jasmin und Gresa ASANI, 2019. Market entry in India field of industrial gates and doors. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40632