Market entry in India field of industrial gates and doors
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Abstract
Technology improvements and favourable trade agreements between countries provide significant internationalisation drivers for many companies. This not only includes the big players but also the small, medium-sized companies (SMEs).
Swiss SMEs are now looking beyond their borders at larger emerging markets, like India, because of high growth rates, lower costs and emerging opportunities.
Market expansion can result in creating a competitive edge across borders and establishing a brand recognition around the world. Hence, the authors analysed the following issues: the market, competitors, and partners. Specifically, the thesis set a foundation for making a recommendation of whether the client should enter into the Indian market.
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330 - Wirtschaft
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Language
German
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
BURGDORFER, Jasmin und Gresa ASANI, 2019. Market entry in India field of industrial gates and doors. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40632