Strategies and personal sales in pharmaceutical marketing — an overview

dc.contributor.authorStros, Michael
dc.contributor.authorŘíha, David
dc.contributor.authorLim, Leng Khim (Lynn)
dc.contributor.authorŘíhová, Elena
dc.contributor.editorLöster, Tomáš
dc.contributor.editorPavelka, Tomáš
dc.date.accessioned2024-04-23T12:37:54Z
dc.date.available2024-04-23T12:37:54Z
dc.date.issued2019
dc.description.abstractIn pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch.
dc.eventThe 13th International Days of Statistics and Economics
dc.event.end2019-09-07
dc.event.start2019-09-05
dc.identifier.doihttps://doi.org/10.18267/pr.2019.los.186.145
dc.identifier.isbn978-80-87990-18-6
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42416
dc.language.isoen
dc.relation.ispartofThe 13th International Days of Statistics and Economics. Conference Proceedings
dc.spatialPrague
dc.subject.ddc330 - Wirtschaft
dc.titleStrategies and personal sales in pharmaceutical marketing — an overview
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitute for Competitiveness and Communicationde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination1447–1458
fhnw.publicationStatePublished
relation.isAuthorOfPublication8f165fdd-9bc7-41f7-8435-b4096d1042a1
relation.isAuthorOfPublication.latestForDiscovery8f165fdd-9bc7-41f7-8435-b4096d1042a1
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