Strategies and personal sales in pharmaceutical marketing — an overview
dc.contributor.author | Stros, Michael | |
dc.contributor.author | Říha, David | |
dc.contributor.author | Lim, Leng Khim (Lynn) | |
dc.contributor.author | Říhová, Elena | |
dc.contributor.editor | Löster, Tomáš | |
dc.contributor.editor | Pavelka, Tomáš | |
dc.date.accessioned | 2024-04-23T12:37:54Z | |
dc.date.available | 2024-04-23T12:37:54Z | |
dc.date.issued | 2019 | |
dc.description.abstract | In pharmaceutical marketing, conception of a strategy for a new product market launch is an everyday practice, but one that is crucial for success. The aim of this paper is to provide an overview of the most relevant marketing strategies and personal sales techniques. Over time, numerous successful strategies and measures have been established for strategic and operational management of the pharmaceutical industry. Determination of the most effective mix of strategies and measures, combined with the right timing, is a prerequisite for achieving maximized sales of pharmaceutical products. In addition, a high level of market penetration should be sought at an early stage of a market launch. | |
dc.event | The 13th International Days of Statistics and Economics | |
dc.event.end | 2019-09-07 | |
dc.event.start | 2019-09-05 | |
dc.identifier.doi | https://doi.org/10.18267/pr.2019.los.186.145 | |
dc.identifier.isbn | 978-80-87990-18-6 | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/42416 | |
dc.language.iso | en | |
dc.relation.ispartof | The 13th International Days of Statistics and Economics. Conference Proceedings | |
dc.spatial | Prague | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Strategies and personal sales in pharmaceutical marketing — an overview | |
dc.type | 04B - Beitrag Konferenzschrift | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.ReviewType | Anonymous ex ante peer review of a complete publication | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
fhnw.openAccessCategory | Closed | |
fhnw.pagination | 1447–1458 | |
fhnw.publicationState | Published | |
relation.isAuthorOfPublication | 8f165fdd-9bc7-41f7-8435-b4096d1042a1 | |
relation.isAuthorOfPublication.latestForDiscovery | 8f165fdd-9bc7-41f7-8435-b4096d1042a1 |
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