Business Case for Intramedullary Reamers
No Thumbnail Available
Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The strategic focus of a world-wide operating medical device company is to improve its position in the intramedullary nail market by offering a competitive reaming solution. Reamers (instrument) are used to prepare the bone before nails (implant) are inserted. Preliminary research shows that the current reaming solution is not comprehensive compared to competitors. Therefore, a business case shall be created that identifies customer needs, assesses the current market and competitors, and suggests features and options a future reaming solution should have.
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
PAVLICEVIC, Marko, 2019. Business Case for Intramedullary Reamers. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40746