Marketing Plan for a Fashion Startup Company Distribution and Promotion Strategies for the Market Entry in Selected European Countries

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Author (Corporation)
Publication date
2014
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
In order to evaluate suitable market expansion strategies for a fashion startup company, it is the author's priority to identify the market attractiveness of selected European countries regarding the sale of mid-range apparel products targeting women aged 18 to 35. On the basis of the market analysis results, suitable distribution and promotion strategies are elaborated in connection with the efficient and effective use of the company's resources.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
DESCHAMPS, Natalie, 2014. Marketing Plan for a Fashion Startup Company Distribution and Promotion Strategies for the Market Entry in Selected European Countries. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40127