Marketing Plan for a Fashion Startup Company Distribution and Promotion Strategies for the Market Entry in Selected European Countries

dc.contributor.authorDeschamps, Natalie
dc.contributor.mentorHänni, Roland
dc.contributor.partnerTrion AG, Zürich
dc.date.accessioned2023-12-22T15:56:52Z
dc.date.available2023-12-22T15:56:52Z
dc.date.issued2014
dc.description.abstractIn order to evaluate suitable market expansion strategies for a fashion startup company, it is the author's priority to identify the market attractiveness of selected European countries regarding the sale of mid-range apparel products targeting women aged 18 to 35. On the basis of the market analysis results, suitable distribution and promotion strategies are elaborated in connection with the efficient and effective use of the company's resources.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40127
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleMarketing Plan for a Fashion Startup Company Distribution and Promotion Strategies for the Market Entry in Selected European Countries
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationef0104ca-78e7-4d67-9391-b4c0c90f35ba
relation.isMentorOfPublication.latestForDiscoveryef0104ca-78e7-4d67-9391-b4c0c90f35ba
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