How an advertising agency adapts its value proposition in times of digitalisation

Abstract

The advertising industry has changed significantly over the past few years and decades. Digitalisation and digital developments have brought and are constantly bringing new advertising trends and possibilities into the market. The media landscape has gone through an immense transformation and with it, the media consumption is also going through constant change. For an advertising and communication agency like fachwerk Kommunikation AG, this requires different measures to be taken with the goal of being able to provide its clients with the best possible solutions for their requests.