Market research and entry strategy for Vietnam

dc.contributor.authorStaub, Dan
dc.contributor.authorHulliger, Urs
dc.contributor.authorHuynh, Thao Thi Vu
dc.contributor.authorVo, Thu Do Anh
dc.contributor.authorMiao, Yaowen
dc.contributor.authorSchütz, Alan
dc.contributor.mentorPerrett, Pieter Jan
dc.contributor.partnerSwisslog AG, Buchs AG
dc.date.accessioned2023-12-22T16:24:40Z
dc.date.available2023-12-22T16:24:40Z
dc.date.issued2020
dc.description.abstractOur client operates in the intralogistics industry, providing integrated and fully automated logistics solutions for warehouses and distribution centers. The company serves the European, North American, and Asian markets and recognizes, that the Asian market has been showing potential for automation over the last years and seeks to explore the possibility of entering new markets in the region, namely Vietnam. For this purpose, the FHNW project team has been tasked with conducting further research, especially in our client’s target sectors of pharmaceuticals, food and beverage, and retail.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40832
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleMarket research and entry strategy for Vietnam
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication09645d65-421e-4711-b95c-ea438d563629
relation.isMentorOfPublication.latestForDiscovery09645d65-421e-4711-b95c-ea438d563629
Dateien