Market research and entry strategy for Vietnam

Abstract

Our client operates in the intralogistics industry, providing integrated and fully automated logistics solutions for warehouses and distribution centers. The company serves the European, North American, and Asian markets and recognizes, that the Asian market has been showing potential for automation over the last years and seeks to explore the possibility of entering new markets in the region, namely Vietnam. For this purpose, the FHNW project team has been tasked with conducting further research, especially in our client’s target sectors of pharmaceuticals, food and beverage, and retail.