Recommendationd for Optimizing Conversion Rates on Websites and for the Use of Social Media Marketing
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
As a modern workspace, VANK Coworx aims to stand as an exemplary model for coworking spaces and to communicate effectively with existing and potential clients. However, to date, VANK Coworx does not have a clear online communication strategy to reach its target audience. Also, conversion rates on the company’s website and the reach via social media have been unsatisfactory. In order to receive recommendations on how to increase conversion rates and how to use social media, this bachelor thesis was initiated.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
HOUCHAIMI, Celine, 2021. Recommendationd for Optimizing Conversion Rates on Websites and for the Use of Social Media Marketing. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41099