What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods
dc.contributor.author | Lim, Leng Khim (Lynn) | |
dc.contributor.author | Burckel, Lucas | |
dc.date.accessioned | 2024-04-30T06:06:22Z | |
dc.date.available | 2024-04-30T06:06:22Z | |
dc.date.issued | 2021 | |
dc.description.abstract | ||
dc.description.uri | https://wz.uw.edu.pl/wydzial/dzialania/konferencje/seminar-in-marketing/ | |
dc.event | Summer Seminar in Marketing | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/43120 | |
dc.language.iso | en | |
dc.spatial | Warschau | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods | |
dc.type | 06 - Präsentation | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.ReviewType | Anonymous ex ante peer review of an abstract | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
relation.isAuthorOfPublication | 8f165fdd-9bc7-41f7-8435-b4096d1042a1 | |
relation.isAuthorOfPublication.latestForDiscovery | 8f165fdd-9bc7-41f7-8435-b4096d1042a1 |
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