What will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods

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dc.contributor.authorLim, Leng Khim (Lynn)
dc.contributor.authorBurckel, Lucas
dc.date.accessioned2024-04-30T06:06:22Z
dc.date.available2024-04-30T06:06:22Z
dc.date.issued2021
dc.description.abstract
dc.description.urihttps://wz.uw.edu.pl/wydzial/dzialania/konferencje/seminar-in-marketing/
dc.eventSummer Seminar in Marketing
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/43120
dc.language.isoen
dc.spatialWarschau
dc.subject.ddc330 - Wirtschaft
dc.titleWhat will happen to offline shopping? The effects of controlled external triggers on the decision-making process of consumers and purchase behavior of fast-moving consumer goods
dc.type06 - Präsentation
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of an abstract
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitute for Competitiveness and Communicationde_CH
relation.isAuthorOfPublication8f165fdd-9bc7-41f7-8435-b4096d1042a1
relation.isAuthorOfPublication.latestForDiscovery8f165fdd-9bc7-41f7-8435-b4096d1042a1
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Institute for Competitiveness and Communication