Strategy by design for business ecosystem formation: a strategy-as-process-and-practice perspective
Lade...
Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2025
Typ der Arbeit
Studiengang
Sammlung
Typ
04B - Beitrag Konferenzschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Academy of Management Proceedings
Themenheft
DOI der Originalpublikation
Zugehörige Forschungsdaten
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
11719
Patentnummer
Verlag / Herausgebende Institution
Academy of Management
Verlagsort / Veranstaltungsort
Copenhagen
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
The purpose of this paper is to explore the interplay of strategy processes and practices in the formation of data-based business ecosystems through a "strategy as process and practice" lens. The focus is on the practice of 'strategy-by-design' as a middle ground between purely planned and purely emergent strategy formation. A mixed-methods approach is used, combining a qualitative multi-case study with action research. The two Swiss companies were in the process of implementing data-based services and were in the early stages of creating a business ecosystem to deliver the envisioned value to customers. An extended conceptualisation is obtained of how strategy practices (including workshops, focus interviews, ecosystem games/simulations, co-creation, test/prototyping) as a whole can advance the formation of a data-based business ecosystem. The observed practice can be defined as strategy-by-design. This study represents one of the first empirical investigations of how the key strategy practices following the strategy-by-design approach can support the formation of a business ecosystem strategy. The approach followed in both cases consisted of many progressive learning steps, as an iterative process of open and closed strategy episodes.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
The 85th Annual Meeting of the Academy of Management
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
25.07.2025
Enddatum der Konferenz
29.07.2025
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
peer-reviewed
Open Access-Status
Closed
Lizenz
Zitation
Lombriser, R., Deflorin, P., & Ziltener, A. (2025). Strategy by design for business ecosystem formation: a strategy-as-process-and-practice perspective. In Academy of Management (Ed.), Academy of Management Proceedings (p. 11719). Academy of Management. https://doi.org/10.5465/AMPROC.2025.11719abstract