Strategy by design for business ecosystem formation: a strategy-as-process-and-practice perspective
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Author (Corporation)
Publication date
2025
Type of student thesis
Course of study
Collections
Type
04B - Conference paper
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Editor (Corporation)
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Parent work
Academy of Management Proceedings
Special issue
DOI of the original publication
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Series
Series number
Volume
Issue / Number
Pages / Duration
11719
Patent number
Publisher / Publishing institution
Academy of Management
Place of publication / Event location
Copenhagen
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Abstract
The purpose of this paper is to explore the interplay of strategy processes and practices in the formation of data-based business ecosystems through a "strategy as process and practice" lens. The focus is on the practice of 'strategy-by-design' as a middle ground between purely planned and purely emergent strategy formation. A mixed-methods approach is used, combining a qualitative multi-case study with action research. The two Swiss companies were in the process of implementing data-based services and were in the early stages of creating a business ecosystem to deliver the envisioned value to customers. An extended conceptualisation is obtained of how strategy practices (including workshops, focus interviews, ecosystem games/simulations, co-creation, test/prototyping) as a whole can advance the formation of a data-based business ecosystem. The observed practice can be defined as strategy-by-design. This study represents one of the first empirical investigations of how the key strategy practices following the strategy-by-design approach can support the formation of a business ecosystem strategy. The approach followed in both cases consisted of many progressive learning steps, as an iterative process of open and closed strategy episodes.
Keywords
Subject (DDC)
Event
The 85th Annual Meeting of the Academy of Management
Exhibition start date
Exhibition end date
Conference start date
25.07.2025
Conference end date
29.07.2025
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ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
peer-reviewed
Open access category
Closed
License
Citation
Lombriser, R., Deflorin, P., & Ziltener, A. (2025). Strategy by design for business ecosystem formation: a strategy-as-process-and-practice perspective. In Academy of Management (Ed.), Academy of Management Proceedings (p. 11719). Academy of Management. https://doi.org/10.5465/AMPROC.2025.11719abstract