Communication strategy for netto Einkaufsgruppe AG

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Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Editor (Corporation)
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DOI of the original publication
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Volume
Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Abstract
230 members which are specialists in floor covering, home textiles and bedding belong to the group. The aim of this paper is to develop an action plan complementing the company’s current communication activities with common and modern practices from the industry.
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Subject (DDC)
330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
JOLLER, Romy, 2019. Communication strategy for netto Einkaufsgruppe AG. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40696