Communication strategy for netto Einkaufsgruppe AG
dc.contributor.author | Joller, Romy | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | netto Einkaufsgruppe AG, Balsthal | |
dc.date.accessioned | 2023-12-22T16:21:00Z | |
dc.date.available | 2023-12-22T16:21:00Z | |
dc.date.issued | 2019 | |
dc.description.abstract | 230 members which are specialists in floor covering, home textiles and bedding belong to the group. The aim of this paper is to develop an action plan complementing the company’s current communication activities with common and modern practices from the industry. | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/40696 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Communication strategy for netto Einkaufsgruppe AG | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |