Customer Insights for a Health Insurance Company
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
After re-launching its corporate design and website in the past years, the health insurance company aims to work towards simpler and more convenient online solutions for its clients as well as improving existing services. The Swiss health insurance endeavors to implement new approaches in order to improve customer-oriented design and provide the necessary services to their customers. Along this way, many projects focus on either technical improvement to reach the business goals as well as conceptual projects, where the new customer center is designed in its appearance as well as its functionalities.
Amongst these goals they focus on improvements towards customer centered approaches, meaning that features as well as services shall only be implemented if they provide an advantage for the customer. In order to be able do so, the company seeks to get more information on what customers want and in what areas of processes and services improvements can be made in order to create a positive customer experience.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
RITTER, Michèle, 2019. Customer Insights for a Health Insurance Company. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40748