Performance management
Loading...
Authors
Author (Corporation)
Publication date
2026
Type of student thesis
Course of study
Type
04A - Book part
Editor (Corporation)
Supervisor
Parent work
Fuzzy Sets and Systems II. An Introduction with Cases from Business Informatics, Computer Science and Engineering
Special issue
DOI of the original publication
Link
Related research data
Series
Fuzzy Management Methods
Series number
Volume
Issue / Number
Pages / Duration
29-54
Patent number
Publisher / Publishing institution
Springer
Place of publication / Event location
Cham
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Since Zadeh (1965) first published the article “Fuzzy Sets” in the Journal Information and Control, a considerable number of scientific publications have been done in the field of fuzzy control. In contrast, fuzzy logic and fuzzy classification are notorious in many technical disciplines and mathematical sciences. However, when the perspective turns to a marketing and business management perspective, the concept becomes dim, because fuzzy classification approaches have not been fully explored in the related field. Hence, to better understand the potentials and benefits of fuzzy classification in business activities, questions such as where, how, what for, and why fuzzy classification in business management is crucial will be raised. This chapter summarizes the master thesis of Zumstein (2007) entitled “Customer Performance Measurement: Analysis of the Benefit of a Fuzzy Classification Approach in Customer Relationship Management” at the University of Fribourg, Switzerland.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-031-99293-3
978-3-031-99294-0
978-3-031-99294-0
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
not peer-reviewed
Open access category
Closed
License
Citation
Zumstein, D. (2026). Performance management. In E. Portmann, G. Wilke, L. Terán, & S. D’Onofrio (Eds.), Fuzzy Sets and Systems II. An Introduction with Cases from Business Informatics, Computer Science and Engineering (pp. 29–54). Springer. https://doi.org/10.1007/978-3-031-99294-0_2