Marketing Automation: A Project Framework in Support of Digital Transformation

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dc.accessRightsAnonymous
dc.audienceScience
dc.contributor.authorPeter, Marc K.
dc.contributor.authorDalla Vecchia, Martina
dc.contributor.editorDornberger, Rolf
dc.date.accessioned2018-04-19T08:20:08Z
dc.date.available2018-04-19T08:20:08Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11654/26215
dc.language.isodeen_US
dc.publisherSpringer
dc.relation.ispartofBusiness Information Systems and Technology 4.0: New Trends in the Age of Digital Change
dc.spatialBerlin
dc.titleMarketing Automation: A Project Framework in Support of Digital Transformation
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.IsStudentsWorkno
fhnw.PublishedSwitzerlandYes
fhnw.ReviewTypeLectoring (ex ante)
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitute for Competitiveness and Communicationde_CH
fhnw.pagination117-130
fhnw.publicationStatePublished
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relation.isAuthorOfPublicationb936a66c-32b0-4b88-ae21-5292a66a4bdb
relation.isAuthorOfPublication.latestForDiscoveryb936a66c-32b0-4b88-ae21-5292a66a4bdb
relation.isEditorOfPublication64196f63-c326-4e10-935d-6776cc91354c
relation.isEditorOfPublication.latestForDiscovery64196f63-c326-4e10-935d-6776cc91354c
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Institute for Competitiveness and Communication