Marketing Automation: A Project Framework in Support of Digital Transformation
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Publication date
2018
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04A - Book part
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Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change
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Pages / Duration
117-130
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Springer
Place of publication / Event location
Berlin
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Language
German
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Yes
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Published
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Citation
PETER, Marc K. und Martina DALLA VECCHIA, 2018. Marketing Automation: A Project Framework in Support of Digital Transformation. In: Rolf DORNBERGER (Hrsg.), Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change. Berlin: Springer. S. 117–130. Verfügbar unter: http://hdl.handle.net/11654/26215