Customer insights for an insurance broker - outcome-based segmentation based on the Jobs-to-be-done Framework
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Abstract
The broker insurance market is described as a highly competitive market. In general, service providers are continuously under pressure to innovate by designing new services or adapting existing ones. This Bachelor Thesis is concerned with gaining customer insights through the Jobs-to-be-done Frame-work. Customer insights gained during the Outcome-driven innovation process support the decision makers' innovation strategy for business to business customer.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
WOODTLI, Sabrina, 2018. Customer insights for an insurance broker - outcome-based segmentation based on the Jobs-to-be-done Framework. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/41326