Examination of adequacy and conditions of sports retailers as distribution channel for X10D AG

Abstract

Nowadays, more and more people suffer from malposition. X10D AG invented a technology to tackle this issue and offers a preventive solution to stop the negative trend. Extend yourself! A vision, which speaks for itself. Currently, the shoe is distributed through several channels. The biggest share is sold by the two founders of the company, especially through the sports retail store of one of them. Further channels are therapists, orthopaedists and some others. To reach an additional customer segment, X10D AG is considering the distribution via sports retailers. The assumption that sportive people are aware of the importance of a healthy walk and therefore see the benefit in the product, is the decisive argument for this selection.