From consumer sovereignty to algorithm-dependency? The case of shopping agents
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2026
Typ der Arbeit
Studiengang
Typ
04B - Beitrag Konferenzschrift
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Society 5.0. 5th International Conference Society 5.0 2025, San Benedetto Del Tronto, Italy, June 25–27, 2025, Revised Selected Papers
Themenheft
DOI der Originalpublikation
Link
Zugehörige Forschungsdaten
Reihe / Serie
Communications in Computer and Information Science
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
38-49
Patentnummer
Verlag / Herausgebende Institution
Springer
Verlagsort / Veranstaltungsort
San Benedetto Del Tronto
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
Most consumption and investment decisions are still made by humans today. But we already witness that such decisions are increasingly transferred to algorithms. The newest example, which caught a lot of attention, is the shopping agent “Operator”, which was launched by Open AI in the beginning of 2025. Advanced algorithms not only automatically identify needs but also search for optimal products and purchasing options and possess the potential to carry out the corresponding transactions themselves. They become “autonomous consumer buying agents”, or, in short, shopping agents, which are supposed to enable better consumption decisions in an environment of an ever-increasing and constantly changing variety of products. Consumers may save a lot of time, as shopping agents can screen a much larger number of products much faster than humans. Moreover, shopping agents can evaluate all offers based on criteria, which are supposed to be relevant to individual users. But at the same time, consumers gradually become dependent on shopping agents and lose their sovereignty. They have to “trust” decisions made by AI-based algorithms, which, however, do not necessarily make decisions in favor of consumers but rather in favor of their operators.
Schlagwörter
Veranstaltung
5th International Conference Society 5.0 2025
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
25.06.2025
Enddatum der Konferenz
27.06.2025
Datum der letzten Prüfung
ISBN
978-3-032-15462-0
978-3-032-15463-7
978-3-032-15463-7
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Veröffentlicht
Begutachtung
peer-reviewed
Open Access-Status
Closed
Zitation
Binswanger, M. (2026). From consumer sovereignty to algorithm-dependency? The case of shopping agents. In F. Corradini, K. Hinkelmann, H. Smuts, & B. Re (Eds.), Society 5.0. 5th International Conference Society 5.0 2025, San Benedetto Del Tronto, Italy, June 25–27, 2025, Revised Selected Papers (pp. 38–49). Springer. https://doi.org/10.1007/978-3-032-15463-7_4