Improving Consumo’s Independent Content
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
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Assignee
Practice partner / Client
Direct Mail Company AG
Abstract
Consumo, distributed by the Direct Mail Company to all households without stop-stickers, faces significant challenges in ensuring reader engagement and long-term viability. As Consumo serves as a carrier medium for flyers and brochures, it remains unclear how recipients engage with it, particularly whether they read the editorial content or focus solely on advertisements. Additionally, it is unclear how structure, content, and layout can be optimized to satisfy current readers and attract new ones.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Kaufmann, F. (2024). Improving Consumo’s Independent Content [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49089