Communication Concept "Business meets Students"

Abstract

The project forum is a freshly developed event, which was firstly realized in 2018. It is the client's interest to cover the lack of external and internal awarness of the event and long-term increase the popularity of the "Business meets Students" project forum. In order to attract the target groups and hope to increase the amount of attendees, more communication measures have to take place upfront. The task of the project team is to create a communication concept which will serve as a tool in order to attract future clients, students and other interested parties.